Click 
to remove filters
Direct mail continues to grow in volume and expenditure, according to the Direct Mail Information Service. Statistics show a 4.5 per cent increase in volume year-on-year for the July to September period, with 1.13 billion items sent out. Expenditure increased by 5.9 per cent year-on-year, reaching...
is biting and the DM industry is just one of many being affected by slashed budgets and job losses ... among the DM community. People know it is there, says Harris, but don't really understand what ... , only a very small proportion of NABS' money comes from the DM industry. "Without being cynical ...
As another year closes and 2002 budgets are being set, DM suppliers are having to work harder ... ? And are agencies the worst offenders? "Agencies' own campaigns are often put to the back of the queue," admits Alex Bennigsen, CEO of full service agency The Pepper Corporation. "But this shouldn't get in the way ...
of agency Mustoe Merriman Levy is one such lecturer. On the day I visited, his time was spent critiquing ...
the bigger the print run. Kelvyn Moore, account director at below-the-line agency FST Marketing, thinks ... agencies, producing highly targeted communications based on the price bracket, location and the type ... the printers or agencies. He thinks personalisation is what matters. "Marketing is in the eye ...
Brian Robertson, a retired accountant from Pontefract, West Yorkshire, has had a bee in his bonnet for some time about his details being disclosed to anyone who might then use them for marketing purposes. Until last month, he hadn't caused any problems for the direct marketing industry - he...
Camelot is embarking on its first direct mail push following the lifting of a blanket restriction on all direct marketing activity by the National Lottery Commission. The 60,000-strong mailing, through Hicklin Slade 4 million TV, press and radio campaign for the launch of its Christmas...
and tight security wherever you go? Not such a joy after all, then. 1. Client Thomas Cook Agency ... Agency Leonardo Art director Stuart Button Copywriter Wesley Hoawes Medium Press ads 3. e ... -media-c Agency Alphabet Art director Nick Platt Copywriter Barney Cockerill Medium Direct mail 4 ...
) 128 million Total marketing spend (2001) 200,000 Main DM agency None, all marketing is done in ... for London Pride through agency Doner Cardwell Hawkins. With the strapline, 'Whatever you do take Pride ... -draw marketing. "To me these are all bona fide, successful DM techniques," he adds. These include at ...
Sam Simon is the newly-appointed commercial director at The Preference Service. He joins from direct marketing agency MBO, where he was its financial director for seven years. He has also worked at the Network Marketing Group and DIA Design Consultancy. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
