Unilever media review boosts earnings
20 Dec 2001 | by Claire Billings,
483m US media planning and broadcast account -- which had previously been held by nine agencies ...
for Nicorette is handled by Proximity London's sister agency, Abbott Mead Vickers BBDO. Proximity London has ...
483m US media planning and broadcast account -- which had previously been held by nine agencies ...
CONSUMER: Grappa has been hired by designer jeweller Nicholas James to promote its products in the high-end fashion and bridal press. The agency won the business on the back of its work for Top Shop's jewellery line Freedom. ...
agencies. Revolver MD Martin Ballantine heads the account, reporting to KP brand controller Claire Robinson. The brief will see the agency retained on a consumer PR remit for 2002. Ballantine said UB had been receptive to new ideas put forward by the agency, adding: 'Hula Hoops has that quirky ...
in September, is to stage a pitch in January following the demise of its incumbent consumer agency Kable PR ... , the remit may change by January,' said Richards. He added that the agency they are seeking needs to be creative and experienced in the consumer and fashion media. Until an agency is appointed, former ...
, will retain local media agencies in different European territories, including Zenith's through-the-line subsidiary, Zed, in the UK. However, Starcom, Electrolux's UK agency until two years ago, will be tasked with developing a central strategy and communications plan for the brand. The agency will also draw up strategic ...
/Harris International CEO Rich Jernstedt and Helen Vollmer, chief executive of US agency Vollmer PR. New directors on the board are all CEOs of medium-sized or small agencies, such as Ron Rogers of Rogers & Associates. Candidates to replace Bergen are believed to include five agency chief executives ...
The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign will start in the new year to communicate with the UK's estimated 350,000 eateries on the importance ...
with an undisclosed number of agencies about the task. There will be a two-round pitch for the international ... this campaign in the key European markets. The agency appointed will be briefed to contemporise and redefine ...
Sportswear giant Adidas this week handed a consumer PR brief to the agency team led by its former global PR chief. Ketchum Life's sports marketing team, led by board director Steve Martin ... . Hill & Knowlton is set to continue as Adidas's retained UK PR agency and will handle the launch for a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.