to remove filtersTag Heuer keeps £2m ad business with TBWA BDDP
20 Dec 2001
agency Simko and Abbott Mead Vickers BBDO. ...
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Peter Werth hires Clemmow Hornby Inge for £1m ads
20 Dec 2001
agencies. It takes over from Barrett Cernis which created a campaign earlier this year under the theme ... . Barrett Cernis replaced Quiet Storm as the brand's ad agency last December. The company is also seeking a media agency. Media is currently handled in-house. ...
Dockers Europe hires BlueberryFrog
14 Dec 2001 | by JEREMY WHITE
, the Amsterdam-based guerrilla and buzz marketing agency, to its pan-European account. BlueberryFrog will work on a pan-European integrated promotional campaign that will launch next year. The agency was awarded the business after a pitch against agencies including Young & Rubicam's Brand Buzz ...
Fred Perry appoints Abel & Baker for an internet image task
07 Dec 2001
The interactive ad agency Abel & Baker has been appointed to develop an online marketing campaign...The agency will launch a campaign consisting of two microsites designed to enhance the image of the brand internationally. Both microsites will go live this week. The first microsite is at www.veryveryfredperry.com where users can upload photos of themselves or friends, family and colleagues in Fred Perry clothing ...
Ben Sherman in global communications review
07 Dec 2001 | by CAMILLA PALMER
The clothing brand Ben Sherman is talking to agencies about its 5 million global above ... by the previous agency, Grey Worldwide. Grey worked on the business for four years and created the strapline ... attitude. British styling." The agency is working on a 90-second cinema campaign which is due to air ...
NEW MEDIA BRIEFS: Janet Reger launches first e-commerce site
06 Dec 2001
Janet Reger, the lingerie and nightwear brand, has launched its first e-commerce site at www.janetreger.co.uk to challenge competitors such as Agent Provocateur. Web design agency Reading Room overhauled the previous content-only site. It now offers a gift-wrap service and overnight delivery as well as a shopping hints ...
Dorothy Perkins set for TV ad debut
06 Dec 2001 | by MARK KLEINMAN
Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV advertising campaign with a 1m push designed to position the chain as the shopper's friend. The ads, created by agency Swerve in conjunction with Arcadia group marketing director Steven Sharp, break ...
Speedo in talks with agencies about new positioning ad drive
30 Nov 2001
The swimwear brand Speedo is talking to agencies about relaunching in the UK and the rest of the world. It is thought that Speedo International is asking agencies to come up with a new brand ... marketing boss in January this year. Pentland is still thought to be hunting for a media agency ...
HOTLINE: TV commercials for Uniqlo to run in Japan
30 Nov 2001
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
CAMPAIGN MEDIA AWARDS 2001: The Lipton Fleming Award - Best Strategic Idea by a Media Owner in Press
30 Nov 2001
to leave the country." WINNER Title: Nike "Run London" Media Agency: MindShare Media Planner: David Wilding Creative Agency: TBWA/London Client: Nike (UK) Brand/Product: Nike "Run London ... Manager: Liam Reynolds Media Agency: Manning Gottlieb Media Media Director: Matt James Account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
