Unilever media review boosts earnings
20 Dec 2001 | by Claire Billings,
483m US media planning and broadcast account -- which had previously been held by nine agencies ...
Agency handling creative work and media planning and buying through BBJ. Carling is also drawing on below-the-line roster agencies WWAV Rapp Collins to handle CRM and KLP Euro RSCG to develop grassroots ...
483m US media planning and broadcast account -- which had previously been held by nine agencies ...
at the Cordiant Communications-owned marketing agency 141 Communicator....Newman takes the role of president of the agency's New York office. He was previously executive vice-president of Bates Worldwide. As well as looking after British American Tobacco, Newman will oversee marketing for the cigarette brands Kool and Lucky Strike; and strategy for Allied Domecq brands ...
Ryvita sales and marketing director Philippe Seurre said the agency's work on the McVitie's Go Ahead range of reduced-fat products was seen as a conflict of interest. "Publicis has played a considerable role in taking the brand forward over the past few years, but this conflict of interest has ...
agencies in the move which sees Volvic being awarded to WCRS in the UK market. The Volvic business ... been moved around roster agencies, such as Badoit in France and Font Velle in Spain. WCRS's UK appointment will see the agency producing new advertising for the client next year. BMP's current TV work ...
the 3 million account for the Loyd Grossman range of cooking sauces. The agency, which picked up ... by The Media Shop. Despite never appointing an above-the-line agency, the Loyd Grossman range has ... opportunity for a young agency like ours to handle such a fast growing brand," CHI's joint founder, Johnny ...
solutions should be examined from other agencies." ...
Foundation Young Designer of the Year Awards Agency: Bartle Bogle Hegarty Writer: Nick O ... : Position Thorntons Continental as the ultimate Christmas gift Agency: Miles Calcraft Briginshaw Duffy ... - the BBC's interactive service Agency: Duckworth Finn Grubb Waters Writer: Simon Riley Art director ...
Health Education for Scotland (HEBS) kicks off its campaign to combat teenage drinking in time for the Christmas party season, through Glasgow-based agency The Bridge. Called 'Reminder', the ad builds on previous work by the agency and uses the same strapline - 'Think about it'. The ad shows a teenage girl ...
Tic Tac, the Ferrero-owned mint brand, is holding talks with agencies over its 2.7m ad account, putting incumbent Banks Hoggins O'Shea/ FCB on alert. The review comes just over a year after ... . The agency was drafted in to refresh Tic Tac's image and create a stronger identity for the brand among 16 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.