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NEW MEDIA BRIEFS: RSPCA overhauls web site

The RSPCA has overhauled its web site through digital agency Lateral in an effort to better educate the public and animal professionals about its aims. The new version, at www.rspca.org.uk, is divided into 14 modules carrying updated animal welfare news, advice and information. Visitors can find ...

PUBLIC SECT0R NEWS IN BRIEF: The Giving Campaign hires MS&L

GOVERNMENT INITIATIVE: The Government's charitable giving initiative The Giving Campaign has hired agency MS&L to promote the tax incentive - based Gift Aid scheme over Christmas. The focus will be on regional media and personal finance sections of the national press. ...

Observer sends £3k to charity following Fallon pitch dispute

dispute with Fallon over the use of one of the agency's pitch ideas in its advertising. The agency had presented a number of ideas to Marc Sands, the marketing director of the Guardian Newspaper ... . Despite not being successful in the pitch, Sands told the agency that he would be running a version ...

EDITORIAL: Adland has to bury its racial prejudice

The conspicuous absence of black faces within agencies and in the creative work those agencies ... flowed through adland is rarely discussed but real nonetheless. Many agency bosses can tell tales ... shameful is the unprincipled way those same agencies took refuge in pragmatism and cravenly capitulated ...

IPA to research lack of minorities in industry

they are under-represented in annual agency graduate intakes. There's also concern that the industry ... that many clients were ahead of agencies in the integration of staff. "Career advisors must be made ... to be preparing to mug a white pedestrian. However, he firmly rejected any suggestion that agencies ...

PUBLIC SECT0R: FSA set to target caterers on food poisoning issue

The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign will start in the new year to communicate with the UK's estimated 350,000 eateries on the importance ...

PUBLIC SECT0R: Consolidated aids Ufi learndirect enrolment

will work alongside WSW and Strategy Wales on campaigns in their regions. All agencies report to Underwood ... campaigns, the hiring of agencies will be handled by the COI' In September The Grayling Group ...

APPC clears AS Biss over attack by Times

Greer and Derek Draper, The Times printed a picture of agency founder and chairman Adele Biss next ...

CAMPAIGNS: Internal Communications - Haringey PR unit surveys 'smart' staff

and Development Agency) made reference to the success of the Smart Thinking and Smart Listening campaign ...

FEATURE: A Royal calling for media relations - The knives are out, but Kate Nicholas finds that Mark Bolland remains as elusive as ever

as the Telegraph suggests launch his own agency? Atkinson believes the transition wouldn't be easy: 'Most ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.