to remove filtersMEDIA BRIEFS: MTV Networks to launch ad campaign for VH1
20 Dec 2001
, the web-based bulletin board for media agencies. Media is by Equinox. ...
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National Maritime Museum searching for agency
20 Dec 2001
The National Maritime Museum is looking for an ad agency to promote the attraction to potential visitors. It has issued an OJEC tendering notice for a three-year contract worth an undisclosed amount. ...
DIRECT: Littlewoods Leisure in £3m account review
20 Dec 2001 | by MARK KLEINMAN
Littlewoods Leisure is talking to agencies about its estimated 3m through-the-line account ... ' departure for personal reasons in September. "Six years is a long time with one agency, and while we ... chosen agencies to pitch and that the process was now closed. ...
ADWATCH STARS OF 2001
20 Dec 2001 | by GAIL KEMP
and agencies. While mindful that brands supported with consistent advertising are more likely to survive recession, advertisers will put increased pressure on agencies and media owners to prove the value of every ... totalled every Adwatch mention for creative agencies and media buyers to create mini-leagues for the top ...
Camelot fills top post in marketing reshuffle
20 Dec 2001 | by MATTHEW ARNOLD
, he supervised a brand identity and development project handled by WCRS, the agency that holds ...
ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland
20 Dec 2001
Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) Asda Publicis/Carat 74 2= - Sainsbury's Abbott Mead Vickers BBDO/PHD 71 2= - Nat ...
WCRS beats off three to retain
Mecca Bingo business
19 Dec 2001 | by Jennifer Whitehead,
LONDON - WCRS fought off a challenge from three agencies to hang on to its Mecca Bingo advertising
Omnicom in deal with 'Jerry Maguire' agent
19 Dec 2001 | by Staff,
." There has been a trend for talent agencies to hook up with corporate public relations and marketing firms of late. Last year, Creative Artists Agency bought a stake in New York corporate PR firm Shepardson Stern ... Management and the William Morris Agency have both pursued corporate link-ups recently. If you have ...
Lego awards Rainey Kelly global creative business
18 Dec 2001 | by Gordon MacMillan,
Rainey Kelly won the business after a three-way pitch against McCann-Erickson and Leo Burnett, following a decision taken in the summer to create a united worldwide communications strategy for the toy giant. Lego parted company with Bartle Bogle Hegarty -- the agency behind its award-winning "box ...
HOTLINE: The FA is seeing pitches from direct marketing agencies
14 Dec 2001
The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
