Last week's decision by the PRCA to join the Communications Agency Federation (CAF) along ... group CEO of ad agency Leo Burnett, appears unperturbed that some in the industry have seen it as a sign ... agencies made their pitches with no thought to other marketing elements are long gone. Clients demand a ...
The PRCA has joined forces with the Institute of Practitioners in Advertising (IPA) and the Marketing Communication Consultants Association (MCCA) to form the Communications Agency Federation. CAF launches after talks between the three bodies, scrapping initial plans to merge. This follows ...
suggest more than 100 agencies took part in the Europe-wide pitch. Trimedia will handle strategic PR
agency Metrica in 1998. There is no suggestion AVEs have become any more valid. There are still ... correct, the damage caused by the current slump will go far beyond job losses, budget cuts and agency ...
chest to fund the creation of a full-service European agency network through a mass acquisition spree....Sutton confirmed this week he has teamed up with ex-BSMG non-executive director Ron Boschetto to launch Orpheus Group, backed by financing from an undisclosed US private equity group. The partners are currently in discussions with a number of agencies across Europe, but are not looking to acquire in the UK ...
The three most senior bosses to leave Edelman London in the last year have regrouped to form a new PR business.
Four agencies are competing for the brief: Brunswick, Tulchan Communications, Citigate Dewe ... for at least five years. Emap, headed by group CEO Robin Miller, declined to comment on the agency rethink ... agency will report into Acland, who joined a year ago from Capital Radio, where she was head of corporate ...
The US International Development Agency has handed CAPRI the marcoms brief for its Micronutrient Operational Strategies and Technology's (MOST) programme, which aims to lessen global micronutrient deficiency ... CAPRI and Grey to pitch for the business with four ad agencies, including Basic Advertising, Ogilvy ...
has seen various owners since its launch in 1986 - including Lighthouse Global Network and ad agency ...
of the feasibility study, which is called the Big Tent. The Direct Marketing Agency has announced it was pulling ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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