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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

" Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ... Silver. 5. UIP To promote the teen spook film Long Time Dead, the agency Feref and m-wise developed ... . NESTLE The mobile marketing agency Aerodeon tied up with magazines including Sugar and 19 to target ...

THE BOOK OF LISTS: The 10 best viral campaigns

20 Dec 2002

payback for 1998. It was always going to be a winner. 7. KRAFT The creative agency Attic Media ...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency Wunderman. "It's very rare now that we send out a piece of DM that doesn't have some sort of e-mail element ... threat to the traditional way of doing things. But today, many companies recognise that used together, DM ...

DIRECT CHOICE: BT Broadband

19 Dec 2002 | by PAUL READMAN, Creative director, WWAV Rapp Collins Scotland

hand-written note from a long-suffering agency account handler - apologising for the late arrival ...

Absolut retains Omnicom's FitzGerald for US work

17 Dec 2002 | by Staff,

NEW YORK - Absolut, the Swedish vodka, has named Omnicom Group agency FitzGerald Communications...The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime. The team will work ... . The agency has already started work for Absolut with a project called Absolut Album Covers, which celebrates ...

Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people ... dialogue with fresh approaches." The website is set to relaunch in the next couple of weeks. Agency Republic is the hybrid agency created 18 months ago out of digital services specialist Agency ...

THE BOOK OF LISTS: The 10 Best New-Media Creatives

17 Dec 2002

. It will be interesting to see how the agency moves forward under the auspices of Bartle Bogel Hegarty, which purchased a ...

Jobs go at HHCL unit in wake of Texaco move

16 Dec 2002 | by Jennifer Whitehead,

a new agency with staff of around 40 and billings of £35m. Its biggest clients include Ocado, the online shopping service for Waitrose. In October, Toby Rowland left the agency, where he was a ...

Proximity hires Baker to head digital arm

16 Dec 2002 | by Claire Billings,

Baker was managing director of Organic when it merged with Agency.com earlier this year. He then became a partner in the combined company before going on sabbatical for four months prior to joining ... significant demand for our digital services." Baker joins the agency from January 2 2003. If you have ...

Manning Gottlieb to fold digital division into parent agency

13 Dec 2002

Manning Gottlieb OMD is to fold its standalone online division into the main agency as part of a...The members of the digital team, which is run by the head of new-media, John-Paul Edwards, will be moved to the individual brand groups around which the agency structures the rest of its media services including press and TV. "This move will allow a lot more client focus and will help to get digital more ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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