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THE BOOK OF LISTS: The 10 best DM creatives

20 Dec 2002

The 10 best DM creatives as voted for by Campaign....(pig-headed?), gifted creative directors in DM, Cavers settled into Publicis Dialog this year after ...

THE BOOK OF LISTS: The best DM campaigns

20 Dec 2002

The best DM campaigns as voted for by Campaign.

DIRECT BRIEFS: Latest dm campaign from Glenmorangie

19 Dec 2002

Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story to create the campaign, which will include full-page press ads. There will also be a mailing campaign...

DIRECT BRIEFS: DM campaign informs about epilepsy

19 Dec 2002

The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries across the UK next month. The initiative is designed to raise awareness of facts about the condition as well as details of charity Epilepsy Action's services. Created by communications agency Junction,...

DIRECT: Macallan backs DM for seasonal loyalty rewards

19 Dec 2002

The Highland Distillers-owned brand, which has had a long-standing commitment to the role of DM in its brand communications strategy, is targeting its existing database with a direct mail campaign. The work invites consumers to escape the traumas of Christmas by buying The Macallan from the comfort ...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

threat to the traditional way of doing things. But today, many companies recognise that used together, DM ... e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency Wunderman. "It's very rare now that we send out a piece of DM that doesn't have some sort of e-mail element ...

Shell gives £70m global DM and SP job to Proximity

19 Dec 2002

Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.

Food Standards Agency turkey campaign

19 Dec 2002

A man-sized uncooked turkey wreaks havoc on a typical family on Christmas Day in the Food Standards Agency's campaign to highlight the potential dangers of undercooking the festive bird. The seasonal TV campaign, created by HHCL and Partners, breaks on Friday (December 20) and will run until midday...

Center Parcs saves £1m in DM costs

17 Dec 2002

LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.

THE BOOK OF LISTS: Appropriate name agency gets talent by radical means

17 Dec 2002

The London advertising world was awash with rumour this week of an agency launch said to be based on a radical change from normal practice.

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