. Dunnhumby won the business after a pitch against agencies including WWAV Rapp Collins. Steve Clarke ... will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...
with advertising developed by Shell's global agency J Walter Thompson. Work will concentrate on point ... marketing. The unsuccessful agencies involved in the pitch were J Walter Thompson, Triangle Communications ...
lead to greater co-operation between its roster of agencies as it looks for media ... several pitch successes against incumbent Lowe. Marketing's Below-the-Line Agency of the Year for 2002 ...
agency Conchango to overhaul its much-maligned web site for a relaunch in April. The existing site ...
whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story
as well as details of charity Epilepsy Action's services. Created by communications agency Junction
e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency Wunderman. "It's very rare now that we send out a piece of DM that doesn't have some sort of e-mail element ... threat to the traditional way of doing things. But today, many companies recognise that used together, DM ...
with advertising developed by Shell's global agency J Walter Thompson (Marketing, October 10). Work ... as some direct and promotional marketing. The unsuccessful agencies involved in the pitch were J Walter ...
The Highland Distillers-owned brand, which has had a long-standing commitment to the role of DM in its brand communications strategy, is targeting its existing database with a direct mail campaign. The work invites consumers to escape the traumas of Christmas by buying The Macallan from the comfort ...
Agency's campaign to highlight the potential dangers of undercooking the festive bird. The seasonal TV
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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