MEDIA BRIEFS: Appointment at USP Radio Projects
19 Dec 2002
director. Brewer joins from below-the-line agency Brewer Blackler, which he ran, and replaces Rob Jones
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NEWS BRIEFS: EMI:Chrysalis launches world's first enhanced music video
19 Dec 2002
creative agency Weapon . The video, for the single You Drove Me to It by EMI:Chrysalis' nu rock act, Hell
DIRECT BRIEFS: Pelegrina appoints Alcone Marketing
19 Dec 2002
£1.5m marketing budget. The agency will be responsible for developing press ads, direct mail, online
DIRECT BRIEFS: Virgin Holidays appoints Claydon Heeley to account
19 Dec 2002
against agencies including Rainey Kelly Campbell Roalfe/Y R.
BRANDING BRIEFS: Paramount overhauls visual identity for One-To-Watch
19 Dec 2002
Paramount's Re:view brochure, won the work after pitching against several other agencies.
BRANDING BRIEFS: Southside Capital unveils brand identity
19 Dec 2002
the Old Royal Infirmary of Edinburgh into a 20-acre commercial and residential community. Branding agency
BRANDING BRIEFS: Leapfrog Research & Planning unveils brand identity
19 Dec 2002
Leapfrog Research and Planning, the qualitative research agency that works for Pfizer, Procter
BRANDING: FIFA unveils World Cup 2006 smile logo
19 Dec 2002 | by TANIA MASON
The emblem, designed by London-based agency Whitestone, aims to convey the message that Germany ... in 2005 and 2006. Chris Lightfoot, managing director of Whitestone, FIFA's retained UK design agency ... -based agency that assisted with the logo design, Abold, would not create all on- and off-air marketing ...
MARKETING MIX: MoD probes Durex creatives
19 Dec 2002
The publicity-shy agency informs us that its latest ad campaign for Durex has come under the scrutiny of the Ministry of Defence. The military incident in question seems to surround Durex ... come from military sources in the UK and US," said a spokesman for the ad agency. Oddly, he ...
MARKETING MIX: Book of the week
19 Dec 2002
This book should be in every agency's library. Whether you are a business development supremo or a rookie just starting out, Croft's handbook provides valuable information to help increase your chances ... particularly refreshing was the fact that the author clearly understands the challenges faced by agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
