18 Dec 2002
| by Staff,
on Granada in the North West.
Creative work is handled by Manchester agency Cheetham Bell JWT, which was appointed to the account in October 2001. The agency has helped to raise the profile of United Utilities ...
18 Dec 2002
| by Jennifer Whitehead,
agency Ovation, but Celtel, which is the largest mobile telephony brand outside of South Africa, decided ...
with sister agency Publicis Worldwide; WPP Group's Ogilvy and the Kenyan shop Scan-ad.
The brand is part ...
by McCann included contributions by 20 staff in six offices. The agencies that will work on the account ...
17 Dec 2002
| by Jennifer Whitehead,
The mainly sales promotion activity for the mobile service will be two-fold, targeting student bars during the end-of-term party season, as well as the bar chains the Slug & Lettuce, Bar Med and Havana.
The agency Reaction, which specialises in student communications, is targeting 22 universities ...
11 Dec 2002
| by Jennifer Whitehead,
The campaign has been created by the Amsterdam-based agency StrawberryFrog and is running in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy.
It is in support of Sony Ericsson's T300 mobile phone, called The Bar, and the snap-on MCA-25 CommuniCam.
In what Sony Ericsson ...
11 Dec 2002
| by Jennifer Hiscock,
LONDON - Mother has been named Creative Agency of the Year in Marketing's Agency 2002. The award...to the effectiveness of Mother's campaigns.
Agency 2002 recognised excellence in all marketing disciplines. For media ...
Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent ...
06 Dec 2002
| by MARK SWENEY
and Toshiba's European lead agency, Rempen Partner, have been appointed to implement the brief across Europe. The creative print work has been jointly developed by the two agencies.
...
29 Nov 2002
. Several other agencies, including the other incumbents, Black Cat, Creative Direction and Tidalwave, have
29 Nov 2002
| by ALASDAIR REID
Every year since 1999, DaimlerChrysler, via the offices of its media agency, BJK E, has invited ...
media owner and I don't mind doing it," he says.
The danger might lie in situations where agencies go ...
in this respect. Meanwhile, media agencies have also been seeking to move beyond the mere booking of space ...
28 Nov 2002
| by RAVI CHANDIRAMANI
Microsoft has ended its seven-year relationship with direct marketing agency EHS Brann and put its...single integrated CRM strategy," said Gregory. The successful agency will handle all DM and sales ...
The global software giant informed the agency of its decision last week.
It is hunting a single agency to create an integrated customer relationship management (CRM) strategy.
The formal pitch comes ...
22 Nov 2002
| by MARK SWENEY
an integrated advertising and marketing communications agency, DSJSW....The agency, named after its four founding partners, Mark Davison, Smiley-Jones, Paul Snoxell ...
advance purchase Apex fares and Dover to Calais Seacat service. And the agency will produce digital work ...
.
However, all work is new business and does not affect any of the clients' incumbent agency relationships ...