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DIRECT BRIEFS: Virgin Holidays appoints Claydon Heeley to account

against agencies including Rainey Kelly Campbell Roalfe/Y R.

Troubled United Airlines selects Mediaedge:CIA

Mediaedge:CIA won the business from Zenith Media in countries outside the US, without a formal pitch. Fallon, which holds the creative account, will handle media planning and buying in the US. Zenith won the global business in January 2001 from The Media Edge before the agency merged with CIA last ...

OFT looks into MyTravel price claims

of its 700 high street travel agencies (Marketing, December 12). But rivals such as TUI UK managing ...

United appoints Mediaedge:cia to $60m media business

services agencies would be unaffected. Jerry Dow, United's director for worldwide marketing ... the Brazil account. Fallon, United's global creative agency, also handles its global strategic and domestic ...

Virgin Flightstore targets travel industry

The drive, developed by Oxfordshire-based independent full-service agency The JJ Group, follows research that showed that the majority of independent travel agents think that Virgin Flightstore only handled flights from Virgin Atlantic. Rachel Anderson, head of marketing at Virgin Travelstore, said ...

Center Parcs saves £1m in DM costs

LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.

Claydon Heeley will take on £3m Virgin Holidays' business

The agency was chosen after a three-way pitch that included Rainey Kelly Campbell Roalfe/Y R. RKCR ... . The agency was selected on the basis of combining brand work with more response-related activity. RKCR/Y R ... tight, yet demanding, brief. The agency showed that it understood not only our brand values but also our ...

MyTravel to use outlets for ad blitz

and is instead converting 700 travel agency windows into 'ad hoardings'.

STOP PRESS: Mark Warner launches first campaign through Circus and Soul

Mark Warner, the holiday company, will launch its first campaign through new agencies Circus

United Airlines to send out mailing as reassurance

marketing services agencies would be unaffected by the bankruptcy proceedings. Fallon currently handles ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.