31 Jan 2002
| by Gidon Freeman,
the agency had approached Enron in 1996 and 1998, but had not won business.
Enron has employed Charles ...
31 Jan 2002
Telewest is talking to agencies about its business-to-business
direct marketing account. The firm has asked four agencies to pitch for
the task, including incumbent Saatchi & Saatchi, Lowe Live and Black
Cat. The brief focuses on promoting sales of data telecoms solutions to
companies. The review ...
31 Jan 2002
Mira Showers has appointed Marketing Drive Worldwide to promote its
brand to business and consumer customers. The agency's work will include
brand consultancy, a communications programme ...
. A DM campaign for the business sector starts this month.
...
31 Jan 2002
| by MARK KLEINMAN
.
Around ten DM agencies have been asked to present ideas to the Institute
of Charity Fundraising ...
.
The DM work will ask people to consider leaving some of their legacy to
a favourite charitable cause ...
month.
News of the initiative comes as a number of major charities are
reviewing their own DM ...
31 Jan 2002
Wine merchant Justerini 200,000.
Hicklin Slade will produce a range of literature for the 250-year-old
wine firm and work on the brand's customer marketing strategy.
"The wine market is forecast to grow rapidly, with anticipated growth of
40% over the next five years," said J&B marketing...
31 Jan 2002
and the new
Premacy.
Mazda also hired AGA as its DM agency in January. Previously, DM was
handled ...
23,549
Vehicle sales 963,991
(Year to March 31, 2001)
Advertising agencies
J Walter Thompson London, AGA
Media agency MindShare
Adspend (year to November 2001 ...
31 Jan 2002
English Heritage is talking to agencies about its direct marketing
account following the appointment of Clemmow Hornby Inge last year to
handle its brand advertising.
...
31 Jan 2002
Advertising agencies are being hampered by "jargon" in trying to
understand the potential of digital television, according to a report
from the Institute of Practitioners in Advertisers (IPA).The IPA has
called for greater collaboration between agencies and platform providers
to take advantage ...
31 Jan 2002
Blockbuster, Camelot, Dulux and Vodafone have signed up as founding
clients of Billetts Marketing Sciences, a new business that aims to
measure the sales impact of marketing and advertising spend.
Billetts Marketing Sciences is a partnership between Billetts, the media
effectiveness consultancy,...
31 Jan 2002
| by John Tylee,
LONDON - The Football Association is talking to agencies about an ad campaign to publicise its