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Macmillan Cancer Relief hires direct marketing chief

-spending charities on direct mail, has hired Clara Avery as DM manager....is also working with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity ... will head Macmillan's DM team, which undertakes a broad range of activity to generate more than £10m a year ... this year, it launched its first DRTV campaign, through retained agency Different Kettle. The campaign asked ...

Esporta prepares post-Christmas recruitment work

The agency will handle a mailing that will be sent to 600,000 prospects to recruit members to the company's 61 clubs in the new year. Tequila will use digital printing to create personalised mailings ... basis. It last worked with the agency in 2002, also to recruit members and increase awareness ...

BHWG fifth partner Forster to leave Proximity London

founding partner to quit the agency since March. Creative director Barraclough was first to go, leaving ... agency job. She had previously been working client side for three years. Forster will remain with the agency until September and is expect to return to client-side marketing. BHWG was bought by Omnicom ...

TAG Heuer aims for loyalty with relationship drive

The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall. The campaign, entitled "TAG 24" to reflect that customers wear their watches 24 ...

DIRECT: Macmillan Cancer Relief appoints chief

on direct mail, has hired Clara Avery as DM manager....with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity chairman Chris Barraclough ... will head Macmillan's DM team, which undertakes a broad range of activity to generate more than 10m a year ... this year, it launched its first DRTV campaign, through retained agency Different Kettle. The campaign asked ...

AGENCY 2003: Below The Line Agency of the Year - Best of the rest

marketing agency for DM, branding and sponsorship. Sales promotion and direct agency Liquid Communications ... . But the agency made up for the loss by securing Abbey's DM business. Proximity London saw two of its key ... , the organisation reviewed its entire marketing roster. Agency performance as a whole has been anything ...

AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman

Harrison Troughton Wunderman (HTW) is a rare thing; an agency that is part of an international network (WPP), but still scores highly on both a business and creative standing. While many agencies ... of the agency's growth was through incremental business from its existing clients, such as M G Investments ...

DIRECT BRIEF: Healthy & Essential hands project to Wish

Healthy Essential, the dietary supplement supplier, has handed Leeds direct marketing agency Wish

DIRECT: Esporta prepares post-Christmas recruitment work

The agency will handle a mailing that will be sent to 600,000 prospects to recruit members to the company's 61 clubs in the new year. Tequila will use digital printing to create personalised mailings ... basis. It last worked with the agency in 2002, also to recruit members and increase awareness ...

OgilvyOne wins below-the-line agency of the year

-the-line agency of the year in the Asia Pacific by Media Magazine....Ogilvy & Mather Asia Pacific also won the above-the-line prize for Agency of the Year, making ... advertising and media agency achievements. Ogilvy also had three finalist awards -- one each for its India ... in India, was also a runner-up in the below-the-line agency of the year category. Ogilvy had more finalists ...

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