-spending charities on direct mail, has hired Clara Avery as DM manager....is also working with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity ... will head Macmillan's DM team, which undertakes a broad range of activity to generate more than £10m a year ... this year, it launched its first DRTV campaign, through retained agency Different Kettle. The campaign asked ...
The agency will handle a mailing that will be sent to 600,000 prospects to recruit members to the company's 61 clubs in the new year. Tequila will use digital printing to create personalised mailings ... basis. It last worked with the agency in 2002, also to recruit members and increase awareness ...
The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall. The campaign, entitled "TAG 24" to reflect that customers wear their watches 24 ...
on direct mail, has hired Clara Avery as DM manager....with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity chairman Chris Barraclough ... will head Macmillan's DM team, which undertakes a broad range of activity to generate more than 10m a year ... this year, it launched its first DRTV campaign, through retained agency Different Kettle. The campaign asked ...
marketing agency for DM, branding and sponsorship. Sales promotion and direct agency Liquid Communications ... . But the agency made up for the loss by securing Abbey's DM business. Proximity London saw two of its key ... , the organisation reviewed its entire marketing roster. Agency performance as a whole has been anything ...
A funny thing happened on the way to identifying the best agencies of 2003. Had we spotted...The common thread among the best agencies of 2003 is that they proved to be as committed ... , effectiveness and the desire to structure the agency to meet changing client needs have become the defining qualities. Without exception, our winning agencies for 2003 have either added to the services offered ...
For media agency folk, 2003 has been a year of postponed vacations...., and Electrolux pushed its 20m pan-European business into the agency. ZenithOptimedia's successes may partly ... ; and Naked Ambition, headed by former Mediaedge:cia managing director Matt James. The agency's reputation in advancing media neutrality in its strategic communications saw its template copied in two start-up agencies ...
Business Association (DBA), believes those clients that have stuck with their agencies have benefited from...," says John Mathers, managing director of branding and design agency Enterprise IG, and president ... year's Marketing Design Agency of the Year, Williams Murray Hamm, with its in-store and packaging work ... was NatWest, with a fresh palette courtesy of The Partners. The agency was also responsible for the recent ...
It has been a year of mixed fortunes for outsourced contact centre agencies, which face continuing...There have been bright spots, with several agencies increasing their turnovers and achieving good ... . "There is a huge interest in outsourcing, and the prospects have never been better. But only agencies ... 16m, with new wins including Freeserve and Virgin Mobile. The agency increased its staff by 42 ...
It gives you an idea of the parlous state of the PR agency sector when the chairman of industry...Last year was hideous for PR agencies, and 2003, while still tough, has shown that at least the industry has hit the bottom of the recession. But as agencies crawl out of the bad times, there is a recognition that the decline brought with it permanent structural change to the agency business. Big ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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