18 Dec 2003
| by Alexandra Jardine,
The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall.
The campaign, entitled "TAG 24" to reflect that customers wear their watches 24 ...
18 Dec 2003
| by Ben Carter
Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages.
The site will initially act as a brand-building platform, showcasing the Dockers range, but will not have e-commerce functionality.
Dockers' current web sites cater to the US ...
18 Dec 2003
| by Alexandra Jardine
The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy (LVMH), has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall.
The campaign, entitled 'TAG 24' to reflect that customers wear their watches 24 ...
12 Dec 2003
| by Gordon MacMillan,
, which will be created by Adidas agency Amsterdam 180.
Earlier this year, Wilkinson appeared alongside ...
12 Dec 2003
| by Staff,
-on-year to £0.9bn.
Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ...
via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000.
If you have an opinion ...
12 Dec 2003
Gold, head of brand communications
Brief: Celebrate England winning the Rugby World Cup
Agency ...
of supporting rugby
Agency: Abbott Mead Vickers BBDO
Writer: Gary Walker
Art director: Huw Williams ...
Sondergaard, marketing director
Brief: Make dairy spread users reappraise Anchor Spreadable
Agency ...
12 Dec 2003
Bezerra has had stints at several of Brazil's most respected agencies, including W/Brasil. Since 1993, however, Bezerra has been with Almap BBDO.
Bezerra has worked on several award-winning campaigns, including Brazil's Eye Care Foundation, which won a gold at Cannes. One of the ads, entitled ...
05 Dec 2003
| by Claire Beale
creative agencies and their clients have one final accolade to covet: being the best in the world.
Taking ...
. But for this year's advertising Olympians, winning more of these awards than any other agency, advertiser or network ...
hurdle to take arguably the most important of all accolades: the world's most-awarded agency network ...
04 Dec 2003
| by Ben Bold,
LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency...foundation on which to build the business. Beyond this, the agency is likely to use offline communications ...
agencies before handing the brief to LIDA.
Elanbach has stores in London, Hay-on-Wye and Paris ...
04 Dec 2003
| by Ben Bold
Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency LIDA...foundation on which to build the business. Beyond this, the agency is likely to use offline communications ...
agencies before handing the brief to LIDA.
Elanbach has stores in London, Hay-on-Wye and Paris.
It does ...