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TAG Heuer aims for loyalty with relationship drive

The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall. The campaign, entitled "TAG 24" to reflect that customers wear their watches 24 ...

Dockers extends online presence via European site

Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages. The site will initially act as a brand-building platform, showcasing the Dockers range, but will not have e-commerce functionality. Dockers' current web sites cater to the US ...

DIRECT: TAG Heuer plans debut relationship campaign

The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy (LVMH), has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall. The campaign, entitled 'TAG 24' to reflect that customers wear their watches 24 ...

Jonny Wilkinson signs £2m sponsorship deal with Adidas

, which will be created by Adidas agency Amsterdam 180. Earlier this year, Wilkinson appeared alongside ...

Direct mail sales up 4.7% this year according to DMIS

-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...

PRIVATE VIEW: Damon Collins, the creative director at Lowe

Gold, head of brand communications Brief: Celebrate England winning the Rugby World Cup Agency ... of supporting rugby Agency: Abbott Mead Vickers BBDO Writer: Gary Walker Art director: Huw Williams ... Sondergaard, marketing director Brief: Make dairy spread users reappraise Anchor Spreadable Agency ...

WORLD: MY PORTFOLIO - Jose Roberto Bezerra

Bezerra has had stints at several of Brazil's most respected agencies, including W/Brasil. Since 1993, however, Bezerra has been with Almap BBDO. Bezerra has worked on several award-winning campaigns, including Brazil's Eye Care Foundation, which won a gold at Cannes. One of the ads, entitled ...

WORLD BEATERS OF 2003

creative agencies and their clients have one final accolade to covet: being the best in the world. Taking ... . But for this year's advertising Olympians, winning more of these awards than any other agency, advertiser or network ... hurdle to take arguably the most important of all accolades: the world's most-awarded agency network ...

Fabric retailer Elanbach hires LIDA for digital rebrand

LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency...foundation on which to build the business. Beyond this, the agency is likely to use offline communications ... agencies before handing the brief to LIDA. Elanbach has stores in London, Hay-on-Wye and Paris ...

DIRECT: Elanbach hires LIDA for digital brand campaign

Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency LIDA...foundation on which to build the business. Beyond this, the agency is likely to use offline communications ... agencies before handing the brief to LIDA. Elanbach has stores in London, Hay-on-Wye and Paris. It does ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.