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THE BOOK OF LISTS: The 10 best international TV ads

Country: US Agency: Crispin Porter last year, its "fridge" spot walked off with a gold ... : Canada Agency: Downtown Partners DDB Toronto Writers: Peter Ignazi, Carlos Moreno Art ... your breath as the runners trying to dodge the bile-filled bird. Country: US Agency: Wieden ...

THE BOOK OF LISTS: The 10 best UK TV commercials

Agency: Wieden & Kennedy London Writers: Ben Walker, Matt Gooden Art directors: Ben ... the new directory enquiries service to the top of the pile, outperforming BT. Agency: WCRS Writer ... have an ad that drove the best-ever variant launch for the Lynx brand. Agency: Bartle Bogle Hegarty ...

Ford StreetKa - a new star shines over the old brand

to convert the perception that Ford got this boring, old, fuddy-duddy image. The advertising agency Ogilvy and the PR agency Piranha Kid were appointed by Ford as partners in the journey that activated unprecedented ... by the WPP Partnership in practice scheme that rewards collaboration between WPP agencies, they decided ...

Project Tyson launches with ad schedules booked solid

The title, announced earlier this year, will be a weekly men's celebrity magazine that also covers music and sport. It will target 16- to 30-year-olds and is expected to be a Heat for men. Its content has been described as "FHM meets The Sun". Media agencies Zenith and Carat are among those who have ...

TAG Heuer aims for loyalty with relationship drive

The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall. The campaign, entitled "TAG 24" to reflect that customers wear their watches 24 ...

OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience

Client: Sony Music Creative agency: Malone Design Media agency: Manning Gottlieb OMD ... older males . ROLLER COASTER LAUNCHES DISNEY MOVIES Client: Disney Channel UK Creative agency: Iris Media agency: Vizeum Outdoor specialist: Posterscope Period: November 17-December 14 ...

Standard Life set for TV debut with ITV drama tie-up

Agency - will feature viewers engaging in activities they like while watching TV. The deal was negotiated ...

Football League aims to turn fans on to 'local clubs'

to TBWA\Group being taken on as the league's permanent communications agency. TBWA\Group won the task ...

ADWATCH: The weekly analysis of advertisement recall

Last Account Agency/TV buyer % week 1 (3) Argos Euro RSCG Wnek Gosper Partners/MindShare 79 2 (1) B Q J Walter Thompson/ZenithOptimedia 71 3 (5) Currys M C Saatchi/Walker Media ...

London 2012 appoints Haymarket and Syzygy to roster

, hiring digital agency Syzygy to launch a campaign portal and Haymarket Customer Publishing to produce a

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.