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BRANDING BRIEF: Stonecube appoints Dutton Merrifield

Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its

O2 launches £1m online activity to boost web sales

The 1m campaign will run across 150 of the UK's most heavily trafficked web sites, including yahoo.com, ebay.com and lastminute.com. Developed by Agency Republic, it will be centred on an interactive game, based on the old-fashioned hoop and wire co-ordination game, to see whether players' hands ...

Consumers to be offered free PCs for watching ads

Metronomy has struck an agreement with IBM to supply the computers and has teamed up with advertising networks Interpublic and Omnicom to use advertising inventory from a number of their agencies, including WWAV Rapp Collins and TBWA\GGT. Metronomy will offer advertisers an opportunity to deliver ...

ADWATCH STARS OF 2003

. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... of JWT's strategic skills. MCDONALD'S It has been a confusing year for McDonald's and its agency Leo ... , but the agency subsequently lost out in the pitch for a big global idea. German agency Heye Partners ...

Xbox develops outdoor sites in pub gaming network deal

The console giant has appointed marketing communications agency Kazoo to raise the service's brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out ... by incumbent creative agency McCann-Erickson. Xbox has struck deals with third parties including five ...

Profero offshoot to stream music programme on 3

LONDON - Digital marketing agency Profero is making its first foray into video content

Initiative and CHI head new-business league

or creative agency, according to Campaign's new-business league tables for 2003....-Business Director's Forum remarked in an unguarded moment earlier in the year, she inflates the value of her agency ... as possible of who has enjoyed new-business success this year. Wily agency folk did find a loophole ... asked us to credit it with 52 million for its Wella win, perfectly timed to land the agency in the top ...

Top performers of 2003: Campaign of the year - 118 118

of advertising. When the agency landed the account last year, it was tasked with creating a brand new company ... , was brought on board as the chief executive. Alex Lewis, a co-founder of the brand communications agency Myrtle and a former marketing manager at Vauxhall and Orange, was hired to manage The Number's agency ...

CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead

in 2004 for Scottish Courage and its agencies will be to continue to make award-winning advertisements ... in the new year when I believe more and more clients will choose to change agencies and look for new agency ...

Bartle Bogle Hegarty takes Agency of the Year prize

LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new...The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting ... cinema work. The agency's management stability and innovations in branded content and music publishing ... including Nike and KitKat, helped it to win Media Agency of the Year in a difficult year for most ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.