It was agency versus advertiser in September, when the IPA and ISBA clashed over remuneration. The two engaged ... THOMPSON director of marketing, Honda UK This debate boiled down to who should make the money - agency ... spend. More spending means more profitable advertisers, investing more in agency fees or marketing spend ...
Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation...is expected to draw up an agency shortlist for Sharwood's in the new year. It is believed that the company will approach Sharwood's other roster agency, Bartle Bogle Hegarty, which was hired last year to replace Saatchi ...
Haymarket Exhibitions has hired design agency Small Japanese Soldier to create a logo for the 2005
The Newspaper Marketing Agency is launching a monthly National Newspaper Advertising Award
The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition
Jones Knowles Ritchie was the branding agency responsible for the Sharwood's pack redesign
Crystal, the recruitment group, has hired communications agency rhythmm to overhaul the brand
McCann, but Interpublic Group sister agency Initiative has retained the £97m UK account....to MindShare last month, and secures the agency's immediate future as a separate operation in the UK. Yet it is likely to have paid a price in reduction of agency fees. It is the second time in little over a year ...
AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua...Previously, the company's direct business was handled by several different agencies and its in-house team. AOL has briefed Joshua to create a mailing campaign aimed at potential new customers, before working on other forms of customer relationship management, taking in online and email work. The agency ...
Telewest has launched an investigation into £5m of illicit payments to media agencies by ids
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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