that can be used in agency media planning, similar to the way TV ratings are currently used. If you have ...
The campaign, comprising direct mail and SMS activity, has been created by WWAV Rapp Collins Leeds. The agency has already segmented Interflora's customer database into key customer groups based on recency, frequency, gender, season and/or reason for giving. The database contains around 300,000 customers. Lyn ...
and effectiveness across Europe by reducing the number of agencies in Europe." Incumbent Starcom Motive, which ...
with the agency, in its various guises, for 22 years. She was promoted through the agency and, in 1987, began a 12 ... retiring 43-year company lifer. A shake-up was needed. 'There were a number of agencies doing fairly low-grade programmes - one of those was us (H M), really,' she recalls. One of the agencies working with Wyeth ...
to be talking to at least three other media agencies, including Carat and MediaCom, and a decision is thought ... three New York agencies regarding its $30m US media account. The incumbent there is also Starcom. According to US sources, agencies contacted include WPP Group's Mediaedge:cia and Aegis Group's Carat ...
There are two triumphs in this campaign: attitude and application. First, attitude. The real star is the photography, but the agency should take no less credit as a result. Good PR doesn't need ... enough not to gild the lily. And this agency was smart. Tools that amplified brand talkability used PR ...
. US-based creative agency Wieden & Kennedy has an international client list that includes Nike ...
for the World Gold Council following a successful multi-agency pitch in May that saw it beat MindShare ...
planning and buying was by Zed, with sister agency ZenithOptimedia handling the offline work. If you ...
LONDON – Interactive agency Domino Systems has won a three-way pitch to provide digital design
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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