to remove filtersNielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
that can be used in agency media planning, similar to the way TV ratings are currently used. If you have ...
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Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer...and online campaigns. It is being backed by a team of Interpublic agencies across a number of disciplines ... . Other agencies, which will step in as needed, include: Future Brand, for design and identity; The Martin Agency, for consumer advertising; and Momentum, for promotions. David Bell, CEO and president ...
Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... , as well as attracting a new audience of games players. Agencies will be required to develop a ...
Sony Ericsson pushes camera phones at Empire Awards
10 Dec 2004 | by Sam Matthews,
readers can win a Sony Ericsson S700i camera phone. Sony Ericsson's PR agency Band & Brown Communications will be working alongside the Empire Award's agency Premier PR to raise awareness ...
Electronic Arts begins direct marketing hunt
10 Dec 2004
marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... , as well as attracting a new audience of games players. Agencies will be required to develop a ...
The Work: New Campaigns - The World
10 Dec 2004
of the 11 IOC Top Sponsors Creative agencies: BBDO China, BBDO New York Writer: Blues Wang Art director: Eric Van Skyhawk Planning: BBDO New York Media agency: OMD China Photographer: Jen Halim ... communications, Amazon.com Brief: n/s Creative agency: Fallon Worldwide, in association with RSA Films USA ...
The Work: New Campaigns - UK
10 Dec 2004
manager, Scottish Courage Brief: No-nonsense beer for no-nonsense drinkers Creative agency: TBWALondon Writer: Paul Silburn Art director: Paul Silburn Planner: Pete Heskett Media agency: MediaVest ... 's Eve with TfL Creative agency: M C Saatchi Writer: Luke Boggins Art director: Dan McCormack ...
Siemens global corporate image account goes to TBWA
08 Dec 2004 | by Daniel Farey-Jones,
The account is new, so billings are unknown, but it is estimated that Siemens spends around £80m a year on global advertising. Omnicom-owned TBWA saw off competition from Interpublic Group agencies McCann Erickson and Springer & Jacoby, and Publicis. All are on Siemens' roster for local business ...
O2 in online Christmas push with Agency Republic ads
08 Dec 2004 | by Jennifer Whitehead,
advertising campaign created by Agency Republic.
EDF backs Olympics bid in athletics deal
08 Dec 2004 | by Drew Barrand
, through its commercial agency Fast Track, has also renewed long-standing sponsorship deals with Imperial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
