to remove filtersDirect News brief: United Co-op Travel Group hires Moonfish
22 Dec 2004
The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition
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The 10 Best TV Ads of 2004
22 Dec 2004
Agency: Wieden & Kennedy. Writers/art directors: Sean Thompson, Michael Russoff, Richard Russell ... with a cheeky bit of Frenchie-bashing at the end. Agency: Lowe, Writers: Vince Squibb, Jason Lawes ... . Production company: Stink. Media agency: Starcom Motive 3 Levi's "bike" A sultry and intriguing ...
Branding News: Savoy Group reworks global brand identity
22 Dec 2004 | by Emily Rogers
The agency will create an overarching brand for the group, which includes high-profile brands such as The Berkeley, Claridges and The Connaught. The identity will be unveiled in February. Landor has been instructed to make the branding relevant both to consumers and the hotel trade, portraying the group ...
Ebookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...as the creative and media buying agency for the campaign earlier this year. The campaign is the first of a ...
Butlins in search for direct shop for £5m parents brief
15 Dec 2004 | by Ben Bold,
LONDON - Butlins is hunting its first direct marketing agency to encourage British families...The Bourne Leisure-owned brand is talking to a number of agencies about the work. The account ... and Skegness. The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ... by branding agency Unreal in conjunction with Mustoes. Butlins is the latest Bourne Leisure brand ...
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
Kitcatt Nohr Alexander Shaw came very close to becoming Marketing's Direct Agency of the Year. What...-Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM ... and is again on pitch lists. Wins in 2004 included a pan-European project for Electrolux and Heinz's DM ... development director Hester Bloch, who was a company director at digital agency Arnold Interactive. EHS Brann ...
Direct News: Butlins seeks direct shop for £5m work
15 Dec 2004 | by Ben Bold
Butlins is hunting its first direct marketing agency to encourage British families to switch from...The Bourne Leisure-owned brand is talking to a number of agencies about the work. The account ... and Skegness. The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ... by branding agency Unreal in conjunction with Mustoes. Butlins is the latest Bourne Leisure brand ...
Princess Cruises to target wider market
15 Dec 2004 | by Emily Rogers
Princess Cruises has handed ad agency Barrett Cernis the task of repositioning its brand to boost...of incumbent Miles Calcraft Briginshaw Duffy's three-year hold on the account. Other agencies involved ... . The campaign is due to break before the summer. Princess is also working with PR agency Halpern to encourage ...
Top Performers of 2004: Direct Agency of the Year - CHJM
10 Dec 2004
creativity to scoop this year's accolade as Campaign's Direct Agency of the Year. The agency was a regular ... . No other direct agency has come close in what has continued to be a difficult climate in which to do business. The agency held on to all but one of its clients: Virgin Holidays. Nevertheless, its £2 million ...
The Work: New Campaigns - The World
10 Dec 2004
of the 11 IOC Top Sponsors Creative agencies: BBDO China, BBDO New York Writer: Blues Wang Art director: Eric Van Skyhawk Planning: BBDO New York Media agency: OMD China Photographer: Jen Halim ... communications, Amazon.com Brief: n/s Creative agency: Fallon Worldwide, in association with RSA Films USA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
