British Airways to phase in SMS marketing
21 Dec 2005 | by by Sam Matthews
and has appointed mobile marketing agency Incentivated to implement the medium.
LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign
and has appointed mobile marketing agency Incentivated to implement the medium.
The campaign was created by Kitcatt Nohr Alexander Shaw, with online work by its sister digital agency Underwired. Virgin Holidays will declare its 'Doc Holiday's Surgery Open' through national and trade press ads, radio and online media such as AOL, Sky News and the Times Online. Doc Holiday ...
. This is being sold a lot at the moment. Both to direct agencies that think they need to recruit it ... marketing sells. That's what it's there for. So, if your direct marketing agency suddenly fields a suit ...
The IDM has announced that this year's annual student competition will be to devise a detailed DM strategy for the card, which offers 16- to 25-year-olds a third-off certain fares. Around 100 entries are anticipated, with the winning campaign standing a chance of being incorporated in the card's marketing ...
LONDON - Businesses are spending more of their marketing budgets targeting existing customers compared with two years ago, according to a new survey.
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency
LONDON – Charity Teenage Cancer Trust has teamed up with CosmoGirl and teen marketing agency Dubit
If agencies want to understand the client's customers, what about putting the creatives
for Heyday and is understood to be looking for an advertising agency. Also planned is direct marketing work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.