24 May 2005
| by Professor Angus Jenkinson and Branko Sain
. In fact, the additional exposure to DM amongst the sample also seeing Press and TV resulted in an uplift ...
forward. We now pull expertise from across Boots and our agencies to deliver a truly media neutral ...
11 Apr 2005
| by Kim Walker, APRAIS
How would you rate your agency (or client) on a 100-point scale? Global relationship management...of an agency by the client? It's currently 62.5% What about the average rating of a client by the agency? 67 ...
, study the components of weakness and work with the client and agency together to improve things ...
with the individual responses, are totally confidential. As client-agency remuneration moves increasingly towards ...
31 Mar 2005
| by Carl Anderson, Doremus
. And, of course, everyone will want a piece of that pie. Just look at the roster of agencies vying for the business of B2B accounts. There will inevitably be some "general" agencies competing with the B2Bs ...
, the general agencies will claim to understand business, and Cs in particular. They may conduct a few focus ...
15 Mar 2005
| by Laurent Ezekiel
at full-service digital agency Wheel. He can be reached at: laurent.ezekiel@wheel.co.uk About Wheel Wheel Ltd is one of the top full-service digital agencies in the UK. It employs almost 100 people ...
14 Mar 2005
| by Richard Laermer
the need of an agency or PR professional.
to remove filters
