Firms' budgets swing towards DM activity says survey
19 Dec 2005 | by by Joe Lepper
LONDON - Businesses are spending more of their marketing budgets targeting existing customers compared with two years ago, according to a new survey.
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McCann Erickson takes on Cheerios in Cereal Partners agency restructure
21 Dec 2005 | by by Jennifer Whitehead
LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands.
Students compete in Young Persons Railcard DM competition
19 Dec 2005 | by by Joe Lepper
The IDM has announced that this year's annual student competition will be to devise a detailed DM strategy for the card, which offers 16- to 25-year-olds a third-off certain fares. Around 100 entries are anticipated, with the winning campaign standing a chance of being incorporated in the card's marketing ...
Freshwater buys consumer lifestyle agency Trew Relations
16 Dec 2005 | by Alex Black
Cardiff-based marcoms group Freshwater UK has bought six-strong consumer lifestyle specialist Trew Relations.
Agency of the Year 2005: Agency 2005
14 Dec 2005 | by Craig Smith, Editor
This was a tough year for choices. Not good when the task is to identify the best of the best of UK marketing services agencies in 2005.
Agency of the Year 2005: Digital Agency of the Year - Agency Republic
14 Dec 2005 | by Ben Carter
A remarkable year has seen last year's winner extend its offering and pull in new business from brands that are new to the digital arena.
BBH takes Marketing's Creative Agency of Year
14 Dec 2005 | by Lucy Barrett
Bartle Bogle Hegarty has triumphed as Marketing's Creative Agency of the Year 2005 following an unprecedented run of new business successes and effective creative work. PHD and Tullo Marshall Warren scooped the prizes for media and direct marketing respectively.
Mercedes UK task goes to Agency Republic
14 Dec 2005 | by Ben Carter
Mercedes-Benz UK is to beef up its digital marketing activity next year and has appointed Agency Republic to handle the work.
Agency of the Year 2005: Creative Agency of the Year - Bartle Bogle Hegarty
14 Dec 2005 | by Lucy Barrett
BBH has had a stellar year by any standards, scooping one of the world's highest-profile accounts as well as a raft of big wins and extra business from existing clients.
Agency of the Year 2005: Media Agency of the Year - PHD
14 Dec 2005 | by Jeremy Lee
A spectacular turnaround has seen PHD rebound from a year of losses to reinvent itself as an industry leader.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
