Age Concern creates Heyday brand for grown-up baby boomers
16 Dec 2005 | by by Joe Lepper
for Heyday and is understood to be looking for an advertising agency. Also planned is direct marketing work ...
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Make the copywriter telepathic with an away day
16 Dec 2005 | by by John Watson
If agencies want to understand the client's customers, what about putting the creatives
Yorkshire Forward promotes the region with online push
16 Dec 2005 | by by Julia Pearlman
-class region' in which to live, work and invest, developed by digital agency DS Emotion....The website has been set up by the government to promote sustainable economic development throughout Yorkshire and Humber and improve the region's economic performance by encouraging public and private investment. The campaign will launch with PR, promotional literature and the agency ...
Viacom gets on board with Year of the Volunteer
15 Dec 2005 | by Caitlin Fitzsimmons
that Viacom has been plugging to advertisers and media agencies throughout the year emphasising passenger ...
Frontline wins Crispy Bakes launch from Kettle
15 Dec 2005 | by Caitlin Fitzsimmons
The agency bid against The7Stars and the Media Shop to pick up the business, which will be positioned alongside the Kettle Chips range. Kettle Foods marketing director Peter Wilson said: "Frontline understood the brief with a creative approach to their strategic thinking, that focused the targeting ...
Fast Track acquires Lighthouse Communications
15 Dec 2005 | by by Sam Matthews
LONDON - Sports marketing agency Fast Track is merging with sponsorship consultancy Lighthouse...Fast Track, the UK-based agency owned by former Olympic hurdler Alan Pascoe that specialises in Olympic sports, will take full control of Lighthouse, which creates and runs sponsorship deals ... to Fast Track across the entire agency, with particular focus on client consultancy and activation ...
MindShare lands £10m international work for Tourism New Zealand
15 Dec 2005 | by by Daniel Farey-Jones
by MindShare sister WPP Group agency JWT and New Zealand hotshop the Assignment Group. They won the estimated ... awarded Media Agency of the Year for the third consecutive year by Media Magazine. Media agency ...
Interpublic considers sell-off of Springer & Jacoby
15 Dec 2005 | by by Joe Lepper
in German agency Springer & Jacoby....include DaimlerChrysler, are rival German ad agency Scholz Friends and the Omnicom Group. In the UK, Springer Jacoby was taken over by St Luke's founder Andy Law and became Boymeetsgirl. The agency went ... agency rocked by the loss of senior directors and its £45m Tesco account, which has been awarded to Sir ...
Nabs' Big Bash places up for grabs for fundraising event
15 Dec 2005 | by by Julia Pearlman
media and agency folk for its annual fundraising Big Bash event in February.
Eurostar appoints Occam for customer database task
15 Dec 2005 | by by Joe Lepper
A priority for Occam will be to help the London to France and Belgium rail link better target its most frequent customers through its DM activity. A key message Eurostar is seeking to hammer home to its customers is anticipated faster journey times when work to its new base at St Pancras rail station ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
