Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense
Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a ... looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said ...
the Christmas lights switch-on, Xmas shopping, and the January sales. The agency had put a five-strong team ...
Challenges from rival chains such as London-based EAT - whose MD Niall MacArthur has pledged to expand store numbers from 41 to 100 over the next three years - have prompted Pret to take on Norwich-based agency Foxmurphy. The agency will run an integrated marketing and PR drive. After 'difficult' store ...
director Catherine Greenwood. The agency beat Tonic Life Communications to scoop the brief, worth about ...
. The London-based operation, run by MD Ed Saper, wants to hold discussions with agencies over how it can best
Burger King has, fittingly, hired Cow PR as its first retained UK consumer agency as the fast-food giant moves to rebuild its brand in the country. Burger King UK and Europe consumer and brand manager Lesly Hughes said Cow was preparing a 'proactive UK consumer brand-building campaign' around Burger King ...
Electrical goods group Dixons is staging a comprehensive review of its agency needs as it fights...-building as areas where she wanted a 'sparring partner'. Dixons' incumbent agencies are Tulchan Communications ...
, now director of branding agency Ideal Word, was a trusted lieutenant at The Body Shop. He says: 'She ...
Manchester-based agency Communique PR will target lads' magazines, women's consumer press and tabloids with a selection of photos of Saville demonstrating Velcro-branded products. It will also use a series of quick-fix DIY columns, 'top tip' guides, competitions and giveaways as part of the 'fun ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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