to remove filtersAlliance & Leicester to promote Liverpool culture deal
19 Dec 2005 | by by Julia Pearlman
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency
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Students compete in Young Persons Railcard DM competition
19 Dec 2005 | by by Joe Lepper
The IDM has announced that this year's annual student competition will be to devise a detailed DM strategy for the card, which offers 16- to 25-year-olds a third-off certain fares. Around 100 entries are anticipated, with the winning campaign standing a chance of being incorporated in the card's marketing ...
Eurostar appoints Occam for customer database task
15 Dec 2005 | by by Joe Lepper
A priority for Occam will be to help the London to France and Belgium rail link better target its most frequent customers through its DM activity. A key message Eurostar is seeking to hammer home to its customers is anticipated faster journey times when work to its new base at St Pancras rail station ...
Arval readies acquisition drive through Flamethrower
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create
Home Office warns about ID theft in mailer
14 Dec 2005 | by by Staff
Credit-reference agency Callcredit will distribute a leaflet entitled 'Identity Theft -- Don't become a victim'. Only consumers who have requested a copy of the leaflet will receive one, although the Home Office is seeking additional partners for broader distribution. It will also send the leaflet ...
Tullo Marshall Warren hires Wingfield for Lloyds TSB role
12 Dec 2005 | by by Daniel Farey-Jones
from Radiation Advertising. Chris Freeland, client services director at TMW, said: "The agency has ... existing clients as well as attracting new business." The agency has expanded its staff by 33 this year ...
Morgan Stanley to call £20m DM pitch
09 Dec 2005 | by by Claire Billings
\London, having only appointed the agency in February this year....Insiders say the agency has been told that the business is set to move in March 2006. Meanwhile, Morgan Stanley has started contacting agencies with a view to drawing up a longlist to compete ... DM advertisers in the UK. In the past, the company has run campaigns throughout the year, rather than ...
Morgan Stanley to call £20m DM pitch
09 Dec 2005 | by Claire Billings
\London, having only appointed the agency in February this year....Insiders say the agency has been told that the business is set to move in March 2006. Meanwhile, Morgan Stanley has started contacting agencies with a view to drawing up a longlist to compete for its ... in February after a pitch against Tullo Marshall Warren. Morgan Stanley is one of the largest DM advertisers ...
New-Business Rankings: 9 December 2005
09 Dec 2005
regional, Subaru DM AGENCIES 1 1 Rapier 38.3 - 38.3 5 ... Rank Rank Agency/ Total Total Net Wins this last Last three ... gained (pounds m) (pounds m) (pounds m) CREATIVE AGENCIES 1 1 ...
Freuds hires M&S corporate chief
08 Dec 2005 | by Hannah Marriott
She started in the newly created role last week with a brief to grow the agency's corporate ... will be based in the corporate team but work across the agency. He starts in January, reporting to Attenborough ... stake in the agency in June, giving Freuds access to the group's advertising client network. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
