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McCann Erickson takes on Cheerios in Cereal Partners agency restructure

of 17 staff who worked on the account. However, the Publicis-owned agency hung on to the work ...

Burger King live cow ad avoids ban for poor taste

commodity. The ad agency said the ad was based on a country singer reflecting on the countryside while singing the £1.99 tune and that the cow was simply used to recreate the rural environment. The agency ...

EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo

LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign

Burger King pools £50m global work in US shop

Burger King has consolidated its £50m global advertising business into its US agency, Crispin...Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW ... Mediavest and Universal McCann are among other agencies competing for the work. Burger King declined ...

New campaign: Diet Coke

female audience. Creative agency: Vallance Carruthers Coleman Priest Media agency: Vizeum. ...

Bacardi-Martini awards global rum brief to Y&R

curtailed advertising review last year to consolidate the global rum brand in a single agency. Instead, Fallon was appointed to handle the UK business. Bacardi's media agencies are unaffected by the change ...

Review of the year: 10 biggest marketing moments 2005

's continued success will be little consolation to Lowe London, its longstanding ad agency. In December Tesco shifted its £45m account into a start-up headed by the agency's former boss, Sir Frank Lowe. A key factor ...

Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods

Lee, creative director at Farm Communications, Quorn's creative agency, says Longworth has been key ...

Burger King pools £50m global work in US shop

LONDON - Burger King has consolidated its £50m global advertising business into its US agency...Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW ... Mediavest and Universal McCann are among other agencies competing for the work. Burger King declined ...

Rainey Kelly Campbell Roalfe/Y&R scoops $160m global Bacardi account

Bacardi will continue to work with its local agencies, including Fallon, which won the £10m above-the-line ad account in March. Agencies battling it out for the global account included Wieden Kennedy, Publicis Groupe's Fallon in London and Minneapolis, and US independent agency Davidandgoliath, which ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.