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Blackburns hires EuroDirect for data task

on Microvision's six Cameo classifications. The agency can then advise clients on developing targeted direct mail ... : "Blackburns is a well-known, long-standing player in the DM industry. It is good to see that it can appreciate ...

Online insurer uses viral game to drive consumer quotes

The game is created by digital communications agency Inbox Digital and aims to herd consumers to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer". In August this year, the company ...

Gyro bolsters London office with senior appointments

LONDON - Integrated brand communications agency Gyro International has made a series of senior...'s leading independent marketing agencies. The move followed the recent news that Gyro has raised £6m ...

Follows takes senior planning role at Lowe London

as senior planner, reporting to Rebecca Morgan, strategy director at the agency....in agencies handling accounts including Premier Foods, Vladivar vodka and Jim Beam. Follows said: "This ... way beyond advertising into the planning department and the agency as a whole." Lowe London clients ...

DLG unveils restructure following Wegener DM acquisition

LONDON - DLG is to absorb most of Wegener DM's staff and operations into its Watford headquarters...light in the broking community." In November, it emerged that five senior Wegener DM staff had chosen ...

Lefevre joins Iceberg to head up data operation

LONDON - Direct marketing agency Iceberg Marketing has appointed Savinder Lefevre as head of data

Chime Communications boosts operating profits by 20%

sustained growth for the company as its £30m acquisition of agency VCCP continues to bear fruit...., research and consultation group Opinion Leader Research and ad agency Vallance Curruthers Coleman Priest ... .5% and operating income rise by 38% to £38.3m. The group bought VCCP last June and the agency has helped ...

Grey Global names Heekin as Meyer's successor

its total creative award performance for the last two years. It has won: 10 Cannes Lions; Agency ...

Leo Burnett joins with Arc in global restructure

agency with below-the-line agency Arc. The two will in future work more closely together globally under

TNS strengthens US custom research team

O'Keeffe has been appointed as executive vice-president of operations and multi-country projects at TNS. He will be responsible for increasing efficiency across the agency and developing the company's overall global operations strategy. He joins from GE Capital where he led several ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.