31 Jan 2006
| by by Jennifer Whitehead
LONDON - Digital marketing agency Push Digital has been bought by independent ad and PR network
31 Jan 2006
| by Mark Banham
The advertiser is understood to have visited agencies over the past few weeks to weigh up a shortlist to pitch for the business.
Defending the account for the agency looks like being the first ...
-European activity. In June it upped its spend on direct marketing, appointing agency DS-J to execute a campaign ...
31 Jan 2006
| by by Julia Pearlman
LONDON - WPP Group-owned JWT has become the first multinational ad agency to invest in Afghanistan...The ad agency, the fourth largest in the world, says it is supporting the growth of the Afghan ...
.
Marketing venues were virtually absent in the past and the agency believes the Afghan public will be highly ...
of advertising agencies is necessary for foreign companies to enter the market.
"The private sector ...
31 Jan 2006
| by Ian Quinn
and More4 launch.
Agencies have predicted it will gain around £70m in advertising revenue coming out ...
31 Jan 2006
| by by Sam Matthews
environment to advertisers and their agencies, and true to what VBS stands for, we will focus not only on spot ...
31 Jan 2006
| by by Lucy Barrett
LONDON - EasyJet has been accused of misleading agencies after it halted an eight-month pitch...by the end of January. Although it has not ruled out either agency, it says it is looking to appoint a "hotshop" agency to create one campaign that will be adapted in-house for use on a country basis.
"We made it clear from the beginning that we may not appoint an agency," said EasyJet commercial director ...
31 Jan 2006
| by by Julia Pearlman
agency Syzygy.
If you have an opinion on this or any other issue raised on Brand Republic, join ...
31 Jan 2006
| by by Daniel Farey-Jones
,000 targeted ABC1 homes has been launched by Response Direct Publishing and Evolution DM....into envelopes.
RDP has teamed up with list broker and lead generator Evolution DM, due to its experience ...
Nihat, Evolution DM's managing director, said that based on the product's performance in Australia he ...
31 Jan 2006
| by by Sam Matthews
LONDON - Direct marketing agency Presky Maves has appointed creative director Stuart Woodington...Bird and Woodington will share responsibility for the direct marketing agency's creative work, as well as working on individual client briefs.
Bird first worked with Woodington at Maher Bird ...
among their clients.
Cold Eye closed in 2001 and Woodington and Bird set up creative media agency ...
31 Jan 2006
| by Ian Quinn
As delegates gather to debate a best practice blueprint for agency remuneration, Ian Quinn asks how...At a sold-out event in London tomorrow (Wednesday), delegates, including
media and creative agency ...
, and how
much, agencies get paid. The event will see the unveiling of a new publication by industry ...
"broken" aspects of the
agency/client relationship. In promoting the event, IPA president David Pattison ...