to remove filtersMission Marketing Group acquires RLA in £9.5m deal
19 Dec 2007 | by Alex Donohue
activity. The agency has been acquired for an initial 9.5m, while The Mission Marketing Group, owners ...
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Getting the best from budgets in belt-tightening 2008
21 Dec 2007
to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... , year-on-year growth of 41%. And it s clear that DM and online together make a powerful combination ... eliciting a response from as many people as possible. The sector is trying harder than ever to establish DM ...
Marketing League Table: Direct marketing leagues
19 Dec 2007
, as more agencies look to alternative channels, principally digital, to communicate effectively on behalf...TOP DIRECT MARKETING AGENCIES Name Gross profit Gross profit Gross ... Atkinson. Clients include Barclays, Tesco, BSkyB. Predominantly DM. Member DMA, IPA. www ... . Clients include Nissan Europe, T-Mobile. Predominantly DM. Member DMA. www.tmw.co.uk 4 Gyro ...
Gyro International acquires healthcare PR agency
18 Dec 2007 | by Alex Donohue
LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm...healthcare marketing agency Woolley Pau for an undisclosed sum in November; biochemical industry marketing ...
The Marketing Effect wins ethnic volunteering brief
17 Dec 2007 | by Alex Donohue
The Marketing Effect, which has been chosen for three previous Media Trust briefs, has devised a campaign, called It s all about U , that will aim to promote the benefits of charity volunteering work across the UK s Pakistani, Bangladeshi and Chinese communities. The agency has created an integrated ...
TMN to acquire Internet Business Group for £9.8m
14 Dec 2007 | by Nikki Sandison
agency TMN Media; full service digital advertising agency EDR; online fieldwork service arm ID Factor; and research analysis agency ICD Research. IBG s operations are divided primarily into three divisions ...
Campaign Annual 2007: Top 10 DM Creative Directors
14 Dec 2007
, was by far the most awarded DM campaign of 2007, achieving a gold and silver at the Campaign Direct Awards ... 's list continues to inspire many of his industry peers. Although his agency, Partners Andrews Aldridge ... creative work for Glenmorangie has seen his Scottish agency, Story, appear on award nominations lists ...
Campaign Annual 2007: Direct Agency of the Year - OgilvyOne
14 Dec 2007
It was a close finish for this year's Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances ... -business achievements that helped it to secure top spot in this category, making it the first network agency to do so ...
10 best advertising agencies to work for
14 Dec 2007
, the agency is utterly uncompromising. This comes across in its world-beating reel, but also in its treatment ... for valuing its staff. People first. Better results is the agency s slogan. Staff perks include freshness training , where the agency will subsidise the attendance of any course from tattooing to interior design ...
Campaign Annual 2007: Advertising Agency of the Year - Fallon
14 Dec 2007
, the agency stayed on top of the creative pile....Fallon ended 2006 in the rudest of health, buoyant on the combined success of its first Agency ... before the nine-year-old agency reaped the rewards of a positive feedback loop. Barely days into 2007 ... Fallon; that its client services demands would never sit with Fallon's creative DNA - the agency's litany ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
