to remove filtersAegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
. Sarah Fay, chief executive of Carat and Isobar US, said: This summer, Carat reinvented the agency model ...
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Weight Watchers hands £10m media account to OMD
21 Dec 2007 | by Daniel Farey-Jones
The account will move in the New Year from incumbent Carat, which pitched for the account alongside Starcom and Mediaedge:cia. The review did not affect the company s European media account, on which Mediaedge:cia is the incumbent agency. Weight Watchers launched the review, which covers its ...
Elvis scoops Virgin Holidays £12m ad account
20 Dec 2007 | by Jacquie Bowser
, previously held by Kitcatt Nohr Alexander Shaw, following a five-way agency pitch process....Virgin began a review of the account, which includes above-the-line advertising and direct marketing, back in October. Integrated agency Kitcatt Nohr, which re-pitched for the business, held ... . Our decision is not a reflection on the skill and dedication the agency has given us, but is primarily ...
The Mission Marketing Group continues acquisitions with RLA buy
19 Dec 2007 | by Fiona Ramsay
marketing agency RLA for an initial £9.5m.
Mission Marketing Group acquires RLA in £9.5m deal
19 Dec 2007 | by Alex Donohue
activity. The agency has been acquired for an initial 9.5m, while The Mission Marketing Group, owners ...
MediaCom scoops GMG Radio account
19 Dec 2007 | by Fiona Ramsay
Following a four-way pitch with incumbent agency Brilliant, PHD and Mediaedge:cia, MediaCom won the two-year contract. GMG said the decision was made as MediaCom has an in-depth understanding ... early next summer. The agency pitch process was overseen by GMG Radio commercial director Stuart ...
Proctor named Cannes media jury head
19 Dec 2007 | by Anne Cassidy
Proctor launched MindShare Worldwide, WPP s first media investment management agency, in 1997. Philip Thomas, Festival CEO, said: Cannes Lions Presidents are world leaders and global thinkers, and we are delighted to have someone of Dominic s outstanding record in developing the media space worldwide chairing ...
Dominic Proctor named as Media Lions jury chairman
19 Dec 2007 | by Darren Davidson
Proctor, who in 1997 launched MindShare, WPP s first media agency, said: This is a fantastic time to be a media professional because our role has never been more important to our clients ... in various advertising agencies before moving to J Walter Thompson, where he became media director in 1989 ...
Gyro International acquires healthcare PR agency
18 Dec 2007 | by Alex Donohue
LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm...healthcare marketing agency Woolley Pau for an undisclosed sum in November; biochemical industry marketing ...
TUI to review £12m media account after merger
18 Dec 2007 | by Daniel Farey-Jones
at the possibilities of putting everything into one agency and of keeping the Portland account separate. The review ... at First Choice before the merger. Williamson said that while the relationships with the agencies have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
