The Marketing Effect, which has been chosen for three previous Media Trust briefs, has devised a campaign, called It s all about U , that will aim to promote the benefits of charity volunteering work across the UK s Pakistani, Bangladeshi and Chinese communities. The agency has created an integrated ...
LONDON - OgilvyOne has won Campaign's Direct Marketing Agency of the Year Award, with Kitcatt Nohr...It was a close finish for this year s Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances ... -business achievements that helped it to secure top spot in this category, making it the first network agency to do so ...
LONDON - Kitcatt Nohr has won Marketing's Direct Agency of the Year award for the second year in a...The agency was praised by the judges for the quality of its creative work, including a tactical press campaign for Waitrose and a direct mail and press campaign for Bookstart. Kitcatt Nohr ... as winning the award in 2006, the agency was a runner-up in 2004 and among the best of the rest in 2005. ...
centre. The media has been planned by Trinity Communications, and retained online agency Harvest ...
LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised...role at the combined agency. RPM3 s Mark Brandis and Beechwood s John Wood will be managing directors. Martin Butler, the RPM 3 chief executive, will step back from day-to-day involvement in the agency, but will still retain a shareholding. The 60-strong agency, working under the temporary name of RPM3 Beechwood ...
LONDON - Thomson Local is on the hunt for an agency to handle the direct marketing account for its...for the business. Thomson Local s in-house marketing team is handling the review. The successful agency ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ... marketing activity and media spend across radio, outdoor and DM. ...
for an agency to handle its £2 million direct marketing business....The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon ... s in-house marketing team is handling the process. The successful agency will initially be briefed ... Presky Maves. The agency recently produced a campaign that featured an unbranded book that was sent ...
The tour operator has briefed the agency, which won the business following a pitch, to develop a customer relationship marketing strategy for the run-up to Christmas and the new year. The agency will aim ... an undisclosed agency to the business. Earlier this month, TUI Travel announced the structure of its merged ...
The direct pitch is part of an all-agency, statutory review covering advertising, direct ... . The organisation is required to review its agency relationships every five years because it backed by the government. In its last review, conducted in 2003, all its agencies were reappointed. ...
This new multi-disciplinary competition reflects how agencies work for clients in the 21st century, as it is based on product categories. It will be possible to enter work into six media areas - digital, direct, posters, press, television and cinema, and radio. Nigel Bogle, the group chief executive at Bartle Bogle ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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