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Brand Republic's top stories of 2007

left the agency he founded, but chose to look for spiritual development at creative agency Miles ... agency sales associate director who passed away in October, will also be missed by the media industry ... agency, which is yet to launch. In another high-profile resignation, Bruce Haines quit his chairman ...

Getting the best from budgets in belt-tightening 2008

to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... , year-on-year growth of 41%. And it s clear that DM and online together make a powerful combination ... eliciting a response from as many people as possible. The sector is trying harder than ever to establish DM ...

Weight Watchers hands £10m media account to OMD

The account will move in the New Year from incumbent Carat, which pitched for the account alongside Starcom and Mediaedge:cia. The review did not affect the company s European media account, on which Mediaedge:cia is the incumbent agency. Weight Watchers launched the review, which covers its ...

Arla Foods takes Lactofree brand onto TV

agency Outside Line will revamp the Lactofree website to include a new Community Hub section. Lactofree s PR agency, Euro RSCG Biss Lancaster, will launch a nationwide Lactofree cafe, offering samples ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

Jonathan Durden is doing on Big Brother Facebook getting BANNED in Agencies Racist Trident gum ad ... s your money? Rate the new Sony Bravia ad Should ad agencies set out to shock? Are you buying ... Are digital agencies coming unstuck? Mapping out a career in marketing Instructions for American Admen ...

Aegis retains Pernod Ricard's $200m global media account

. Sarah Fay, chief executive of Carat and Isobar US, said: This summer, Carat reinvented the agency model ...

US regulator clears Google to acquire DoubleClick

display-ad business by offering a centralised system that gives advertisers and media agencies the ability ...

Elvis scoops Virgin Holidays £12m ad account

, previously held by Kitcatt Nohr Alexander Shaw, following a five-way agency pitch process....Virgin began a review of the account, which includes above-the-line advertising and direct marketing, back in October. Integrated agency Kitcatt Nohr, which re-pitched for the business, held ... . Our decision is not a reflection on the skill and dedication the agency has given us, but is primarily ...

Mission Marketing Group acquires RLA in £9.5m deal

activity. The agency has been acquired for an initial 9.5m, while The Mission Marketing Group, owners ...

Dominic Proctor named as Media Lions jury chairman

Proctor, who in 1997 launched MindShare, WPP s first media agency, said: This is a fantastic time to be a media professional because our role has never been more important to our clients ... in various advertising agencies before moving to J Walter Thompson, where he became media director in 1989 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.