The impact of digital was felt no less in the media world, with agencies restructuring to adapt...Agencies seemed to opt for differing models, some sticking to their stand-alone digital planning ... agencies announced they would be bowing out - notably David Pattison, PHD's worldwide chief executive (who ... negotiations arm, extending into online deals for its agencies. Digital was also a key factor in some ...
Agencies whose reputation was built on big, populist campaigns, found the pain barrier hard..., the challenge is to ensure the agency does not sacrifice its soul without any clear or enduring advantages ... return on greater investment within the flagship agency's (Ogilvy Advertising) creative department. Also ... advertising budgets compel agencies to offer integrated solutions. The group acknowledges that much remains ...
When we began compiling this year's report and looking back over 2006 for the UK's span of agencies.... The overall picture is dramatically pointed: of the 13 networked agencies in the Top 20, eight have declined ... of an agency's success across the year, often reflecting the impact of wins and losses from the year before ... in the billings league won't determine an agency's score in our reports. And, once again, agencies have been ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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