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UOB awards digital account to Arc

The Publicis Groupe agency will be expected to revamp UOB s websites to generate greater traffic and consumer engagement. We are committed to improving the online banking experience of our customers, and working with a specialist digital agency will help lead us in that direction, said Terence Khoo, head ...

Brand Republic's top stories of 2007

left the agency he founded, but chose to look for spiritual development at creative agency Miles ... agency sales associate director who passed away in October, will also be missed by the media industry ... agency, which is yet to launch. In another high-profile resignation, Bruce Haines quit his chairman ...

Getting the best from budgets in belt-tightening 2008

to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... , year-on-year growth of 41%. And it s clear that DM and online together make a powerful combination ... eliciting a response from as many people as possible. The sector is trying harder than ever to establish DM ...

Weight Watchers hands £10m media account to OMD

The account will move in the New Year from incumbent Carat, which pitched for the account alongside Starcom and Mediaedge:cia. The review did not affect the company s European media account, on which Mediaedge:cia is the incumbent agency. Weight Watchers launched the review, which covers its ...

Exposure pays out after Kidman spat

Consumer agency Exposure has been forced to pay thousands of pounds for its involvement in a spat...wearing her White Jasmine Mint cologne everywhere she goes. The agency has been in talks ...

Arla Foods takes Lactofree brand onto TV

agency Outside Line will revamp the Lactofree website to include a new Community Hub section. Lactofree s PR agency, Euro RSCG Biss Lancaster, will launch a nationwide Lactofree cafe, offering samples ...

FD in Irish agency swoop

FD has acquired Dublin-based K Capital Source - the financial agency that advises Aer Lingus...K Capital was founded in 2003 by Mark Kenny and Jonathan Neilan, picking clients from Ireland s booming economy. The agency also advises clients currently advises quoted companies in both the UK and the US. Source is a company we have long admired and we are delighted to welcome Mark, Jonathan ...

Time Out turns to agency backing

London-based The SPA Way fended off rivals Resonate, Exposure, DSA, Frank and Braben to win the sought-after brief. The agency starts work immediately and will be working on a brief to support a series of magazine upgrades launching in January. 2008 is a busy year for Time Out, said head ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

Jonathan Durden is doing on Big Brother Facebook getting BANNED in Agencies Racist Trident gum ad ... s your money? Rate the new Sony Bravia ad Should ad agencies set out to shock? Are you buying ... Are digital agencies coming unstuck? Mapping out a career in marketing Instructions for American Admen ...

Aegis retains Pernod Ricard's $200m global media account

. Sarah Fay, chief executive of Carat and Isobar US, said: This summer, Carat reinvented the agency model ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.