. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity ... with Lineker; that ultimately has greater impact. Green believes agencies should be devising ways to expand ... of 11 years consistency with the same agency and brand clues that characterise all the 30-plus ...
have selected reviewers from the agencies that scored the highest in Marketing s ranking (click here) of agencies whose ads in 2007 received the most mentions in Adwatch. Marketing s Adwatch of the Year: Commercials with best recall in any single week 2007 2006 Brand Agency/TV buyer Score ...
, media planning director at Lyxor s agency The Gate, said: City AM gives Lyxor the creative flexibility ...
Former Edelman staffer Daniel Aitkenhead has taken up the role of comms manager this week after spending most of the year freelancing at accountancy Grant Thornton and PR agency Hill Knowlton. Previously, Aitkenhead spent three years as senior account manager in the corporate team at Edelman. Before ...
The world’s largest cement maker and an Egyptian rival have both turned to London agencies for help
summer. Armitage this week laid out ambitious growth plans for the agency, which has just under 200 staff globally. He said he wants 300 staff within the next three years, and revealed the agency ... agency Credo. He started Credo in 2003, after quitting Firefly Communications, where he was deputy MD ...
agency Square Mile, agrees: M A tends to be feast or famine. Only if the balance of your work comes from ... and the internationalisation of financial PR agencies. Until there is a full impact on the equity markets, we will not really ... of other marketing services. In the recession of the early 1990s, PR agencies share prices tumbled ...
The Banker’s technology editor is set to join financial comms agency GreenTarget....Alan Duerden will join former Weber Shandwick Square Mile founder Tim Jackaman s agency ... months since formation, the GreenTarget team has grown to more than 20 people. The agency was formed last ... to expand the team further in due course. The agency offers design and branding support to traditional ...
reviews of Norwich Union s direct and digital agency arrangements over the past year. Following the latter ...
underline how many brands continue to disappoint. The 2007 Promise Index, created by brand agency Promise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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