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Arla Foods takes Lactofree brand onto TV

agency Outside Line will revamp the Lactofree website to include a new Community Hub section. Lactofree s PR agency, Euro RSCG Biss Lancaster, will launch a nationwide Lactofree cafe, offering samples ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

Jonathan Durden is doing on Big Brother Facebook getting BANNED in Agencies Racist Trident gum ad ... s your money? Rate the new Sony Bravia ad Should ad agencies set out to shock? Are you buying ... Are digital agencies coming unstuck? Mapping out a career in marketing Instructions for American Admen ...

Aegis retains Pernod Ricard's $200m global media account

. Sarah Fay, chief executive of Carat and Isobar US, said: This summer, Carat reinvented the agency model ...

Marketing's Adwatch of the Year 2007

. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity ... with Lineker; that ultimately has greater impact. Green believes agencies should be devising ways to expand ... of 11 years consistency with the same agency and brand clues that characterise all the 30-plus ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients..., Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... . Creative Agencies Top 10 by Adwatch mentions Rank Agency No. mentions ... per mention in Adwatch Media Agencies Top 10 by Adwatch mentions ...

Vox Pops: ads the public remembers

of the year 2007 Click here to see AMV BBDO top agency in Marketing s Adwatch of the Year 2007 Click ...

Top 10 ads with the highest recall in a single week in 2007

have selected reviewers from the agencies that scored the highest in Marketing s ranking (click here) of agencies whose ads in 2007 received the most mentions in Adwatch. Marketing s Adwatch of the Year: Commercials with best recall in any single week 2007 2006 Brand Agency/TV buyer Score ...

Campaign Annual 2007: Advertiser of the Year - Heinz

means sales results are imperative. It's also about being a good client, about treating your agencies ... of creative excellence, but were dogged by reports of poor agency management or had little evidence ... , and was rewarded with a strong agency partnership with McCann Erickson that delivered consistently strong work ...

Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

of online across the year. Agency Republic's "favourite place" Facebook page is the most successful UK ... brand, moving away from its sister group agency Publicis. September: Fallon launches Cadbury ...

Heinz named Advertiser of the Year

sales results are imperative. It’s also about being a good client, about treating your agencies...consistently strong record of creative excellence, but were dogged by reports of poor agency management or had ... in advertising this year, and was rewarded with a strong agency partnership with McCann Erickson that delivered ... looking for an agency to help them do it and McCann Erickson was appointed in November 2006. Heinz ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.