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Gyro International acquires healthcare PR agency

LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm...healthcare marketing agency Woolley Pau for an undisclosed sum in November; biochemical industry marketing ...

TFL bans Paddy Power campaign

the ad. The campaign was created by Dublin-based agency Cawley Nea / TBWA. ...

Revenue and children's departments award ethnic brief

) have appointed specialist agency Media Reach Advertising to handle a marketing brief aimed at targeting...HMRC s campaign will seek to raise awareness and increase take up of tax credits, while the DCSF campaign will focus on encouraging parents to use formal early learning programmes for three to four year olds, as well as wider childcare services for older children. The agency appointment was handled ...

The Marketing Effect wins ethnic volunteering brief

The Marketing Effect, which has been chosen for three previous Media Trust briefs, has devised a campaign, called It s all about U , that will aim to promote the benefits of charity volunteering work across the UK s Pakistani, Bangladeshi and Chinese communities. The agency has created an integrated ...

Foundation hospitals in drive to improve comms

The Bell Pottinger Group agency won the brief with The Foundation Trust Network following a competitive pitch last month. The agency saw off Fishburn Hedges, Rise Communications and Neo Creative in a ... in an imp rovement in performance. Good Relations plans to handle a project that will see the agency ...

LifeLine hires agency to target government cash

London-based charity LifeLine has brought in its first agency as it aims to become the Government...Global Tolerance wa\ill handle all communications for LifeLine, raising national awareness of its services. The agency will position LifeLine as one of the only organisations that provides community ... , following a four-way pitch against three other comms manager candidates. The agency has been handed a 12 ...

Bluetooth used to tackle gun crime

The 60-second film graphically details the dangers of gun crime. Lambeth expects that up to 1,000 children a day will receive it on their way to school. Mobile marketing agency MobsVentures is installing Bluetooth masts through December, targeting specific estates and bus stops. The film is acted out by young ...

E-campaign to aid cancer body

The campaign calls for more effective cervical cancer prevention programmes across Europe. This month s launch follows Ogilvy winning the account in a competitive pitch in November. The agency is targeting digital media across Europe, reaching out to bloggers, for ums and social networking sites with a ...

Geronimo hired for school tech push

The British Educational Communications and Technology Agency (Becta) has appointed Geronimo...Becta, an agency of the Department for Children, Schools and Families, oversees the procurement ... pitch. The agency will design and implement a campaign to reach out beyond the education community ... Karen Harris made a shock exit from the agency last week ( PRWeek , 7 December). She plans to set up a ...

Digital: Environment Agency plans digital roster

The Environment Agency is looking to appoint a roster of digital agencies to handle its digital...The organisation, which is 60% owned by the government, has issued a tender asking for agencies ... agencies to work on future projects as they arise. The four-year contract to handle the Environment Agency's online communications task is worth between £1m and £2m. In the past, the body has worked ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.