LONDON - Sportswear brand Puma has appointed Droga5 as lead agency on its $100m (£67.1m) global...around the world. The sportswear brand has used a number of agencies in the past and this is reported to be the first time it has appointed a lead agency. Antonio Bertone, chief marketing officer at Puma, said ... or in the way we talk about our brand. "As a company we are naturally drawn to agency partners who share our ...
The agency's new report highlights structural change in business economics and shows how consumer demand for free online services has an impact beyond the digital market. It examines the expectation that online services will be free and analyses its impact on advertising opportunities. Entitled Welcome ...
LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate
Martin Pugh, the marketing director at Camelot, will handle the review, which will be overseen by the AAR who will draw up an initial shortlist of five agencies. Abbott Mead Vickers BBDO, the incumbent on the account, will be asked to re-pitch. The company begins its third lottery licence in February 2009 ...
media agency commission model. Ady Guthrie, e-commerce director at TalkTalk, said: As a group we ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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