to remove filtersMarketing's Field Marketing Agencies League Table 2008
12 Dec 2008 | by Staff
The traditional roles of field marketing agencies - product sampling and data-based merchandising
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Marketing's Market Research Agencies League Table 2008
12 Dec 2008 | by Staff
Rather than suppliers of raw data, research agencies want to become long-term strategic advisors
Marketing's Digital Agencies League Table 2008
12 Dec 2008 | by Staff
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
Marketing Digital Leagues 2008
20 Oct 2008 | by Becky Charles
struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles..., marketers are feeling the squeeze. Digital agencies, however, are bullish about their prospects. Despite ... in June brought plaudits for outstanding creative to digital agencies including AKQA, Glue London and Poke. The sector's buoyancy is reflected in this year's league table, with agencies Iris Digital and Syzygy ...
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels...'s Ibiza Rocks are all run by brand experience agencies. 'Creating our own event allows us to work ... marketing model no longer exists. Instead, he says, successful agencies offer an integrated service ... marketing and experiential agencies find themselves sitting at the top table with other agencies ...
Demand for free services creates opportunity for brands
23 Jul 2008
The agency's new report highlights structural change in business economics and shows how consumer demand for free online services has an impact beyond the digital market. It examines the expectation that online services will be free and analyses its impact on advertising opportunities. Entitled Welcome ...
Design: Design agency leagues - Marketing league table
08 Jul 2008
Design agencies have an important and enduring part to play in the marketing mix, but proving..., to the virtual exclusion of any other work the design agency may have carried out for a client. However, whatever ... agencies to overcome. 'The value of design and design thinking tends to get lost or overshadowed when ... . The importance of good, well-managed design over the longer-term is therefore high, yet many agency ...
Sponsorship agency leagues
17 Jun 2008 | by Nicola Clark
of categories,' she says. These categories are limited - thankfully, say agencies - and there will be no repeat ... highlighted by some of the agencies surveyed. In addition, a number of companies also cited recruitment as a ... of insulation from short-term cuts in marketing budgets. However, some agencies claim that if the economic ...
Do viewers want more live ads like the Honda skydiving spot?
13 Jun 2008 | by Vox pop
agency Starcom. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
