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ABTA travel agency body launches first digital campaign

LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital campaign to encourage consumers to book with ABTA Members. The integrated campaign, also incorporating radio and print activity, will break in January.

Ad agency Christmas greeting messages

LONDON - Spliffs, snowballs and scariness – all feature in this year's online Christmas greetings from UK ad agencies. Campaign takes a look at the best ones.

Malta Tourism Authority recruits agency

The Malta Tourism Authority has hired Media Consulta as its retained PR agency for the UK, as part of a five-figure brief.

Malta Tourism Authority recruits agency

The Malta Tourism Authority has hired Media Consulta as its retained PR agency for the UK, as part of a five-figure brief.

Won Report ranks Proximity network top for DM

LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.

Glasgow agency launches

Scottish PR stalwart Flora Martin has become a director of a new agency which has launched out of Platform PR's Glasgow office.

Online agency launches virtual mall

Onlinefire been hired to launch MyMall, a virtual shopping mall that uses 3D graphics to simulate an actual shopping centre.

'Budget agency' launches

A new agency has been launched to provide cheaper PR services to help companies beat the recession.

Cider brands calls in agency

South African dry cider brand Savanna Dry has hired Inside Media as part of a multi-million pound world marketing drive.

Admedia lands Highways Agency holiday campaign

LONDON - Outdoor media owner Admedia has secured a deal with The Highways Agency to encourage drivers to take more care when driving and planning routes over the festive season.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.