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Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

, viral publicity when an ad agency director from Florida posted a YouTube clip, "Why every guy should ... but not particularly well moderated by Omnicom agency Tequila Spain, hosting a game called 'Burst Hamilton's Tyre ... Sky's basic channels back on Virgin's platform. From pay-TV make-up we conclude with the agency ...

Adrian Chiles named the most-watched UK TV presenter in 2008

23 Dec 2008 | by Jennifer Whitehead

. The research was compiled by Havas-owned media agency MPG based on Barb audience data. Jim McDonald, head ...

TBWA\London on notice as E.ON calls £20m creative review

23 Dec 2008 | by Darren Davidson

and communications, Catherine Woolfe, to conduct the review. The review is being conducted by Agency Insight ...

Montgomery's Mecom looks at selling off assets amid tough trading conditions

23 Dec 2008 | by Darren Davidson

Media, its Dutch subsidiary AD NieuwsMedia and Danish ad agency SP3 all expected to come under ...

Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

The debate about integrating on and offline media into one agency seems to have been around for so...value for money by employing separate DM, display online media, offline media and search-only agencies for every campaign compared to the economies of scale that could be achieved by a one-agency solution? Co ... One significant reason is the redundancies faced by both agencies and client marketing departments ...

Opinion: How to create design that works

22 Dec 2008 | by Paul Castledine

to be in context. There are always a variety of barriers and guidelines in which to work within. It the agency ... . Some agencies may well create an inspiring idea but due to either a lack of knowledge about ... . This irresponsibility clears the way for agencies that embrace the deliverable elements of design. What a relief ...

LG Electronics to sponsor New Year's Eve London fireworks display

19 Dec 2008 | by Staff

was handled by WPP Group agencies Mindshare and Kinetic. ...

Xbox enters music market with Campfire Sessions gig

19 Dec 2008 | by Dan Leahul

Communications agency Goodstuff developed the platform for the campaign, which marks the games giant first stake in the music market. Xbox's Campfire Sessions will also feature acts Twisted Wheel and Little Boots in a secret outdoor location, which will be presented by Nick Grimshaw and will be broadcast ...

iCrossing leads Cornhill Direct search marketing strategy for new website

19 Dec 2008 | by Dan Leahul

agency iCrossing to deliver a search and social media strategy for the launch its "household economy

Interpublic set to cut 2,000 jobs

19 Dec 2008 | by Darren Davidson

its agencies are considering targeted cuts, following promises by Michael Roth, the chief executive ... that the parent company of DraftFCB, McCann Erickson, Lowe and dozens of other agencies would remain "extremely ... agencies will amount to less than 5% of the worldwide staff, meaning no more than 2,000 jobs. Yesterday ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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