of turmoil in the traditional creative agencies, it seemed as though by the end of the year many ... integration: could the traumas of 2007 have cleared the decks ready for the resurgence of the big agency ... while all that turmoil was clearly imperative as agencies struggled to find a firmer footing, for many ...
Last year bore witness to a continued restructuring at agencies as they got to grips with hiring...in the future (although not as the boss of a media planning and buying agency). David Pattison, the PHD founder ... that will exercise agencies and media owners the most this year. In 2007, it was Group M, and MindShare in particular ...
, Britain's biggest mainstream agencies started protecting their tables with renewed vigour in 2007....in which the agency powerhouses ate in style while smaller newcomers had to content themselves with the crumbs. Nevertheless, 2007 offered some intriguing signs of stirrings within an agency establishment ... agency guns were on the counter attack. WCRS moved into Nielsen's top ten for the first time with a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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