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LG leverages sponsorship of London's New Year's Eve fireworks

29 Dec 2008 | by Staff

The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames, to create what is claimed will be the world's tallest video projection. The sponsorship of the fireworks, managed by Bartle Bogle Hegarty, LG's global strategic and creative communications agency, is designed ...

Pressure group accuses food marketers of distributing misleading information in school

29 Dec 2008 | by Gemma Charles

highlighted by the research as the Food Standards Agency does not support this claim. A Nichols spokeswoman ...

Exeter Friendly Society launches medical insurance campaign

24 Dec 2008 | by Alex Brownsell

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

ActionAid pressures Tesco on developing world wages with viral spoof

23 Dec 2008 | by Miranda Fitzgerald

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

EC delays proposal for CO2 labelling for car ads

22 Dec 2008 | by Alex Brownsell

for Transport and Vehicle Certification Agency (VCA) are currently in talks with UK advertising bodies ...

ABTA travel agency body launches first digital campaign

19 Dec 2008 | by Alex Brownsell

LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital campaign to encourage consumers to book with ABTA Members. The integrated campaign, also incorporating radio and print activity, will break in January.

Visit London awards SEO account to Steak

19 Dec 2008 | by Fiona Ramsay

LONDON - Visit London has hired agency Steak to manage search engine optimisation (SEO).

Currys tests new logo and store design

19 Dec 2008 | by Miranda Fitzgerald

LONDON - Currys is trialling a new logo and in-store look, created by design agency Dalziel & Pow

Google study argues ads on YouTube have higher brand impact than on TV

19 Dec 2008 | by Fiona Ramsay

Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing ... to drive advertising on its YouTube online video platform with a new agency incentive programme to launch ... is currently going to agencies with plans to drive online video growth through incentives and funding ...

Lowe out of £20m John Lewis ad pitch

18 Dec 2008 | by Richard Abbott

The department store chain called a review of its above-the-line ad agency arrangements last month and invited incumbent Lowe to repitch. But Lowe Worldwide CEO Tony Wright has informed the retailer ... agency Manning Gottileb OMD and direct marketing agency Kitcatt Nohr Alexander Shaw are not affected ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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