to remove filtersMedia Week Essay - Digital Out-of-home
09 Dec 2008 | by Nicky Cheshire
educate and excite planning and creative agencies on the huge potential of this sector. Research concluded ...
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Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
return. Royal Mail is working hard to inform media agencies about the benefits of direct mail. We recognise the role agencies play in channel development and know media owners must work with agencies to create innovative opportunities. Those media agencies that don't just brush direct mail under the doormat ...
Media Week Essay - Digital
09 Dec 2008 | by Michael Steckler
much better than any other option. There will be no place for inefficiency. Media owners and agencies ...
Gottlieb captains strong squad
02 Dec 2008 | by Adam Woods
and football go hand in hand and explains why his agencies have had an excellent season....for the Renault pitch, but in 2008 his agency won it. "It isn't life or death, but in many markets it was a ...
Meet Richard Larcombe, News International
02 Dec 2008 | by Staff
and innovate. Agencies used? Mindshare for media and CHI Partners for creative. What are the main criteria you use when selecting an agency? Do they share a passion for news, are they curious and creatively minded, do they think differently - and would I enjoy having a pint with them? Any advice to agencies ...
FindaProperty.com branches beyond the South East
02 Dec 2008 | by Hannah Kimuyu
Client: FindaProperty.com Agency: Greenlight Lead planner: Hannah Kimuyu. Our challenges were to increase online visibility and build awareness beyond the South East, tapping into nationwide property searches, and to improve the quality of traffic through search engines by securing targeted ...
Insiders' Guide: IDS online sales
02 Dec 2008 | by Staff
Who does what? The IDS online sales team is overseen by Martin Plant, executive sales director. Sales controllers Steve Doyle and Peter White lead the agency sales teams in the negotiation and delivery of annual revenues, while our third sales controller, Emily Brewer, is responsible for driving ...
This Is What I Do: Rob Lynam, Mediaedge:cia
02 Dec 2008 | by Staff
named Agency of the Year twice, so there is a fantastic feel about the place. I get to work with a lot ...
Could targeted TV ads damage the TV spot?
02 Dec 2008 | by Staff
and more complex issue will be a cultural problem within the media agency/media client community. Targeted ...
Clients going back to basics will give digital a wake-up
02 Dec 2008 | by Steve Barrett
The message being transmitted to some media owners and agencies by advertisers is that all ... themselves in the past. At the same time, they are also demanding extra value from their agencies and better ... will focus advertisers' and agencies' minds on return on investment more than ever. That represents ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
