The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
and encourages people to be ready for romance', with newfound confidence in their mouths. Digital agency Swamp ...
agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main...But when it comes to average recall per ad that made into Adwatch, the top agencies with an equal ... recall is calculated by totalling an agency's percentages across the year and dividing by the number of mentions. This is the second year Marketing has compiled this ranking of creative and media agencies ...
victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...
Rather than suppliers of raw data, research agencies want to become long-term strategic advisors
The traditional roles of field marketing agencies - product sampling and data-based merchandising
All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare....Standards Agency (FSA) for Great Britain and Northern Ireland was far too slow off the mark. It did not put ...
, by Agency Republic, is proof that digital agencies should leave TV alone. 9. Nintendo Wii, the Redknapps ...
agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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