The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...
The brief takes in responsibilities for Abbey, Alliance Leicester, and the savings arm of Bradford Bingley. Mediacom North, the regional agency which previously handled media for Bradford Bingley, was not invited to pitch. Carat originally won the Abbey media account in November 2005. ...
Carte Blanche will serve as its retained media advisor with Redleaf Retail Fund Manager Relations taking on a new investor relations remit. The agencies have been given a specific brief to market its London Listed Index Linked Note, issued by Nomura International earlier this year,to UK investors ...
Instead, activity by creative agency Karmarama, will promote the brand's car insurance, which is being provided through a partnership with insurer LV=. The TV execution, which breaks on 5 January, shows a suited man in a night-time setting, standing on a road as a car accident takes place ...
highest recall in any single week. The figures also reveal which advertising and media agencies have had ... between the creative agencies that produce the most recalled ads, with Abbott Mead Vickers BBDO taking ... agencies, with MindShare retaining its number one position by just one mention from Carat, which also came ...
single week Rank Brand Agency Score TV spend m 1 Churchill WCRS ...
victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...
Digital design and branding agency Tonic is to become part of the College Hill Group, after...- The College. As well as branding and corporate design, the agency's creative practice is increasingly engaged ...
in HSBC's key growth markets.' The firm will be contacting agencies over the coming days to invite them ... more than one agency. The brief will be less focussed on specific financial calendar work ... such agencies would have to work very hard' to demonstrate there is no conflicts where they also serve the bank ...
.6bn of European assets. FD is the incumbent agency and is repitching on a short-list that is also ... transaction. However, one senior agency source remained unconvinced that the IPO would come to speedy fruition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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